Deadly Sins of Social For Your Indie Film

Social media provides us with a whole new world of possibilities; from connecting with our potential audience through to crowdsourcing and crowdfunding.

BUT….when it goes wrong, it tends to go spectacularly wrong.

From celebrities being exposed for offensive tweets they made years ago, to Instagram posts sinking entire careers, social media may be an easy way to achieve your goals but it also needs to be navigated with care and caution when you’re building your personal brand for your filmmaking. Don’t forget: a tweet may last a second, but a screenshot lasts a lifetime!

A Creative’s Guide to Ditching FOMO and Comparison on Social Media

Our world has changed significantly since the advent of social media. It connects us to like minded individuals, broadens our perspectives, and allows us to grow an audience for our work as creatives, whatever those creative endeavours might be. But on World Mental Health Day for 2019 I wanted to talk about the downsides of social…because they most certainly DO exist.

Bewitching Ways to Connect With Your Audience Via Social Media

Recently on Sprites’ social media we’ve been revisiting the most annoying things you can do when using social media for your film, but with a decidedly fun and spooky twist. After looking at some scary social media habits to avoid (and given that we’re heading towards Halloween), it’s a good time to look at some great ways to connect with your audience via social media. Here’s some ways to bewitch your fans instead of having them running for the hills- no potions or incantations needed!

Wellington Film Folks: You Won’t Want to Miss This!

Over the years at Film Sprites PR I’ve had many people wanting to ‘pick my brains’ when it comes to social media for filmmaking. If you’re in Wellington, New Zealand on May 25th, here is your chance to do so!

Thanks to the Emerging Women Filmmakers Network, I’m bringing you Social Media Success: How to Make the Most of Social Media for your Film or Webseries. In this 1 hour presentation, I’ll be filling you in on the current research into where audiences in Aotearoa are finding out about films, as well as a solid formula for social media success that will connect you to your audience and bring new fans to your work. There will also be a Q&A where you can ask all your burning social media marketing questions!

What to do When Social Media Outages Affect Your Film’s Marketing Plans

If you use Facebook and connected social media like Instagram, you have probably been affected by the recent outage. Outages often mean that social media marketing plans are revised as a result. Any automated posts you had planned become redundant…or worse yet, you have to re-post and/or re-plan once the outage is over! It’s proof that while we can have social media marketing as part of an overall publicity plan, social media (like traditional media) is not infallible.

I Felt Like An Idiot On The Internet…Here’s What Put It Into Perspective

As a publicist and digital marketer, I spend a significant time on the Internet. Whether it’s sending off a press release to a media outlet, pitching a potential story, generating social media content or crunching social media numbers, I’m either hooked to my laptop, tablet, or phone. And while that comes with the territory, because digital technology is so ubiquitous in everyday life, I found myself in a bit of a predicament.

The lines between work and life began to blur. I found myself looking at the number of ‘likes’ on my personal Facebook page, the follows on my personal Instagram…and feeling dejected. Why weren’t people engaging? Why did the feeds of people I knew look SO damn interesting compared to mine? WHY was I feeling like such a d*ck on social media?

The One Thing We Need to STOP Doing on Social Media

Regardless of whether it’s messaging your IMDb link to someone without context, or using a third-party provider to send an auto DM to your followers when they follow you, we need to get back to having the ‘social’ in ‘social media’.

The Indie Filmmaker’s PR and Digital Marketing Toolkit

Over the years at Film Sprites PR, we’ve amassed a mountain of really useful resources for independent filmmakers; everything from graphic design lifesavers for your social media graphics, through to inexpensive (or free) ways to advertise your independent film to your audience. They’re all things we’ve been recommending to our clients, and now I want to share them with you. They’re not huge trade secrets- just things that we personally rave about and things that work.

In addition to these resources, we’re also including a ‘sanity saving’ section, additional books to add to your reading list, as well as some inspirational resources to help keep your momentum up. Let’s face it- every bit helps when you’re working hard for your dreams.

Publicity Prep From Post-Production to Release

In the post-production period, many films opt to crowdfund for post-production funds to finish the film, and this in itself can prove to be another opportunity to grow your social media audience and media exposure whilst securing your funds. If you’ve prepped thoroughly during pre-production through filming, chances are you have a wealth of materials available that you can use to let people know about the film, both on your crowdfunding page and via social media and regular media. People don’t like being bombarded with constant links to crowdfunding campaigns on social media, so if you can keep the consistent tone you have developed on your social media platforms from day one, you don’t run the risk of having people ‘switch off’ or unfollow. Yes, you can direct people to your crowdfunding campaign, but it doesn’t have to be done in a ‘salesy’ way.