Deadly Sins of Social For Your Indie Film

Social media provides us with a whole new world of possibilities; from connecting with our potential audience through to crowdsourcing and crowdfunding.

BUT….when it goes wrong, it tends to go spectacularly wrong.

From celebrities being exposed for offensive tweets they made years ago, to Instagram posts sinking entire careers, social media may be an easy way to achieve your goals but it also needs to be navigated with care and caution when you’re building your personal brand for your filmmaking. Don’t forget: a tweet may last a second, but a screenshot lasts a lifetime!

Bewitching Ways to Connect With Your Audience Via Social Media

Recently on Sprites’ social media we’ve been revisiting the most annoying things you can do when using social media for your film, but with a decidedly fun and spooky twist. After looking at some scary social media habits to avoid (and given that we’re heading towards Halloween), it’s a good time to look at some great ways to connect with your audience via social media. Here’s some ways to bewitch your fans instead of having them running for the hills- no potions or incantations needed!

Wellington Film Folks: You Won’t Want to Miss This!

Over the years at Film Sprites PR I’ve had many people wanting to ‘pick my brains’ when it comes to social media for filmmaking. If you’re in Wellington, New Zealand on May 25th, here is your chance to do so!

Thanks to the Emerging Women Filmmakers Network, I’m bringing you Social Media Success: How to Make the Most of Social Media for your Film or Webseries. In this 1 hour presentation, I’ll be filling you in on the current research into where audiences in Aotearoa are finding out about films, as well as a solid formula for social media success that will connect you to your audience and bring new fans to your work. There will also be a Q&A where you can ask all your burning social media marketing questions!

What to do When Social Media Outages Affect Your Film’s Marketing Plans

If you use Facebook and connected social media like Instagram, you have probably been affected by the recent outage. Outages often mean that social media marketing plans are revised as a result. Any automated posts you had planned become redundant…or worse yet, you have to re-post and/or re-plan once the outage is over! It’s proof that while we can have social media marketing as part of an overall publicity plan, social media (like traditional media) is not infallible.

More No-Cost and Low-Cost Film Publicity and Social Media Ideas

Don’t have the budget to hire Film Sprites PR to handle your publicity and social media for you? We’ve got you covered! Our blog gives you hints and tips for all aspects of publicity and social media marketing of films. My belief has always been that independent filmmakers deserve just as much publicity and social media marketing assistance as mainstream films, and the hints and ideas you’ll find on the blog are tried and tested and come from being “in the trenches” with indie film as opposed to someone who comes from a purely marketing or commerce background. I know the pressures, constraints, and frustrations of indie filmmaking, so you’ll find that the blog posts are no-bull and speak directly to indie filmmakers. And I try to make them as cheeky and enjoyable as possible.

When’s The Best Time to Grow Your Film’s Audience?

Pre-production is the best time to start to grow your audience. Mainstream releases and tentpole films generally have the benefit of being able to secure coverage and have a built-in audience due to things like the cast, a known director, being part of a franchise, and more. It can be a lot harder for indie films and filmmakers to receive that sort of coverage…but it’s not impossible. It just takes a bit of strategic planning early on in production.

I Felt Like An Idiot On The Internet…Here’s What Put It Into Perspective

As a publicist and digital marketer, I spend a significant time on the Internet. Whether it’s sending off a press release to a media outlet, pitching a potential story, generating social media content or crunching social media numbers, I’m either hooked to my laptop, tablet, or phone. And while that comes with the territory, because digital technology is so ubiquitous in everyday life, I found myself in a bit of a predicament.

The lines between work and life began to blur. I found myself looking at the number of ‘likes’ on my personal Facebook page, the follows on my personal Instagram…and feeling dejected. Why weren’t people engaging? Why did the feeds of people I knew look SO damn interesting compared to mine? WHY was I feeling like such a d*ck on social media?

We’re Having a Spook-tacular Month!

It’s been a spook-tacular month at Film Sprites PR in more ways than one! There’s lots going on in the office, so I thought I’d share some of the things we’re working on, as well as some client updates!

The Most Annoying Things You Can Do When Using Social Media For Your Film

Social media is an incredible tool to help connect you to your film’s audience. But there are great ways of using it, and other social media habits that are…not so great. Those habits can annoy your followers, or at the very worst, get you blocked. There’s one thing I know unequivocally- nobody sets out to be annoying on social media (unless they’re trolls), so here I’m highlighting some of the habits that are seen as common irritants, and giving you solutions. It’s about working smarter, not harder and seeing the results.

And let me tell you, when I started out I did many of these things! It’s true! I don’t consider myself some sort of social media guru, but I have seen what works and what doesn’t through trial, error and evaluation, so I’m passing on what I’ve learned to you.

Maintaining Contributor Connection After Your Crowdfunding Campaign

The crowdfunding campaign for your film has finished, you’ve secured your funds and you’re ready for the next part of production. Congrats! This is a golden opportunity to continue to build anticipation for your film and keep forging links with your audience.

Sometimes with crowdfunding campaigns, the post-campaign period can be forgotten in the excitement of completing the film. Updates on the crowdfunding campaign page can go silent, and in some cases the campaign is not mentioned again- it’s a case of “so long, and thanks for all the fish” when it comes to contributors. So how do you make the most of the post-campaign period in order to keep momentum building for your film’s release and also increase your film’s visibility?