Publicity Prep in Pre-production and Filming

Recently, I wrote about the optimal times for publicity and digital marketing of independent films (in that post I give filmmakers a handy timeline), but I wanted to discuss getting prepped in pre-production through to filming even further, because these are the key points when you can grow your audience in anticipation of your film’s release. It’s also a great period when you can gather materials that are going to be a huge asset when you submit your film to film festivals, look for a distributor and release your film.

Whether you hire a publicity and digital marketing consultancy for your film or not, it’s vital to have materials available that can be used for press kits, posters, promotional materials, DVD/VOD extras and further social media content. While it’s entirely possible to do publicity and digital marketing of your film solely in post-production and/or release, you have a better chance of succeeding in having people watching your film and your film securing media attention if you have a solid social media presence and materials available that media outlets can use. Investing additional time in pre-production and filming to ensure that you have these materials will save you a lot of time in post-production and release.

Facebook Live: Nab These Ideas For Promoting Your Indie Film

Social media has come a long way in such a short space of time, and Facebook is constantly changing to keep up with the times. One of its newer features is the ability for anyone to live stream content via Facebook Live. Last year Facebook began to roll this new feature out to public figures, before extending this to verified accounts, and now it’s available to anyone.

So what does this mean when it comes to promoting your film, and how can you capitalize on this feature?

This live option gives you another exciting, real-time way of bringing your audience into your world. It’s a great option if you want to bring more people to your Facebook page and it can also be exceptionally useful for crowdfunding campaigns. It means you can connect with your audience in a really intimate and authentic way.

I’m going to give you some ideas for using Facebook Live when promoting your film. If you use them, let me know what your experience was like!