Wellington Film Folks: You Won’t Want to Miss This!

Over the years at Film Sprites PR I’ve had many people wanting to ‘pick my brains’ when it comes to social media for filmmaking. If you’re in Wellington, New Zealand on May 25th, here is your chance to do so!

Thanks to the Emerging Women Filmmakers Network, I’m bringing you Social Media Success: How to Make the Most of Social Media for your Film or Webseries. In this 1 hour presentation, I’ll be filling you in on the current research into where audiences in Aotearoa are finding out about films, as well as a solid formula for social media success that will connect you to your audience and bring new fans to your work. There will also be a Q&A where you can ask all your burning social media marketing questions!

More No-Cost and Low-Cost Film Publicity and Social Media Ideas

Don’t have the budget to hire Film Sprites PR to handle your publicity and social media for you? We’ve got you covered! Our blog gives you hints and tips for all aspects of publicity and social media marketing of films. My belief has always been that independent filmmakers deserve just as much publicity and social media marketing assistance as mainstream films, and the hints and ideas you’ll find on the blog are tried and tested and come from being “in the trenches” with indie film as opposed to someone who comes from a purely marketing or commerce background. I know the pressures, constraints, and frustrations of indie filmmaking, so you’ll find that the blog posts are no-bull and speak directly to indie filmmakers. And I try to make them as cheeky and enjoyable as possible.

Making The Most of Press Coverage of Your Indie Film

Your film has been securing interviews, features and reviews- congratulations! Getting media exposure for your film can assist in growing your audience, connect you to even more media outlets (we’ll talk about that soon), and can also provide a level of social proof that can build a great foundation for future projects going forward.

While securing media alone is a great way to increase awareness and visibility, did you know that you can increase the longevity of your press mentions? It’s true! Here’s some ways you can make the most of press coverage of your indie film.

We’re Having a Spook-tacular Month!

It’s been a spook-tacular month at Film Sprites PR in more ways than one! There’s lots going on in the office, so I thought I’d share some of the things we’re working on, as well as some client updates!

Maintaining Contributor Connection After Your Crowdfunding Campaign

The crowdfunding campaign for your film has finished, you’ve secured your funds and you’re ready for the next part of production. Congrats! This is a golden opportunity to continue to build anticipation for your film and keep forging links with your audience.

Sometimes with crowdfunding campaigns, the post-campaign period can be forgotten in the excitement of completing the film. Updates on the crowdfunding campaign page can go silent, and in some cases the campaign is not mentioned again- it’s a case of “so long, and thanks for all the fish” when it comes to contributors. So how do you make the most of the post-campaign period in order to keep momentum building for your film’s release and also increase your film’s visibility?

Publicity Prep From Post-Production to Release

In the post-production period, many films opt to crowdfund for post-production funds to finish the film, and this in itself can prove to be another opportunity to grow your social media audience and media exposure whilst securing your funds. If you’ve prepped thoroughly during pre-production through filming, chances are you have a wealth of materials available that you can use to let people know about the film, both on your crowdfunding page and via social media and regular media. People don’t like being bombarded with constant links to crowdfunding campaigns on social media, so if you can keep the consistent tone you have developed on your social media platforms from day one, you don’t run the risk of having people ‘switch off’ or unfollow. Yes, you can direct people to your crowdfunding campaign, but it doesn’t have to be done in a ‘salesy’ way.

Answering FAQs About Social Media For Filmmakers

At Film Sprites PR we receive a lot of requests to assist with the social media side of film marketing. It’s something we’ve assisted with for 3 years and it’s also something we definitely enjoy doing! You might have read the previous post about how the digital age is assisting filmmakers with their indie films and connecting to their audiences, and the rise in the breadth of social media available is invaluable to the independent filmmaker.

So many indie filmmakers are incredibly social media-savvy (I think it comes from the resourcefulness, creativity and initiative independent filmmakers have!), but if you’re not- fear not! Here, we’re answering some of the frequently asked questions we receive, so you can hit the ground running with social media for your film (and, more importantly, growing your audience).

It’s A Marathon, Not a Sprint: Looking After Yourself During a Crowdfunding Campaign

A crowdfunding campaign is very much like having an additional full-time job. It can be tremendously exciting, and when that percentage marker is inching up towards the 100% mark it can be very tempting to work every hour of the day helping to get even closer. I know- I’ve been there! But making sure that you and your team look after yourselves during the campaign period is vital- you need to avoid burn-out.

With that in mind, I’m giving you the advice I have given filmmakers over the past two years when it comes to self-care during a crowdfunding campaign.