If you use Facebook and connected social media like Instagram, you have probably been affected by the recent outage. Outages often mean that social media marketing plans are revised as a result. Any automated posts you had planned become redundant…or worse yet, you have to re-post and/or re-plan once the outage is over! It’s proof that while we can have social media marketing as part of an overall publicity plan, social media (like traditional media) is not infallible.
While you’re thinking about all the personal and professional goals you have for 2019, it’s a good time to also think about what you want to achieve with regards to your film or webseries’ publicity and social media. Film publicity and social media marketing is, sadly, something that takes a back seat when it comes to production. There’s a misconception that PR and social media for your film is something that needs to be thought about solely on release when in reality it’s something that can be utilised throughout production to help grow your audience and awareness of your film.
With that in mind, I’m going to give you some resolutions to make (and habits to break) in 2019 that will help you feel confident about publicity and social media marketing of your film or webseries and assist you in supporting your other filmmaking and production goals.
As a filmmaker, you know the importance of stories- after all, you’ve had one (or more) play out in front of the camera! Telling the story of your film (behind-the-scenes details, work in progress, etc) is something that can be used with good effect to connect with media and audiences…but sharing your own personal filmmaking journey can also be incredibly powerful and compelling.
Regardless of whether it’s messaging your IMDb link to someone without context, or using a third-party provider to send an auto DM to your followers when they follow you, we need to get back to having the ‘social’ in ‘social media’.
Social media is an incredible tool to help connect you to your film’s audience. But there are great ways of using it, and other social media habits that are…not so great. Those habits can annoy your followers, or at the very worst, get you blocked. There’s one thing I know unequivocally- nobody sets out to be annoying on social media (unless they’re trolls), so here I’m highlighting some of the habits that are seen as common irritants, and giving you solutions. It’s about working smarter, not harder and seeing the results.
And let me tell you, when I started out I did many of these things! It’s true! I don’t consider myself some sort of social media guru, but I have seen what works and what doesn’t through trial, error and evaluation, so I’m passing on what I’ve learned to you.
At Film Sprites PR we receive a lot of requests to assist with the social media side of film marketing. It’s something we’ve assisted with for 3 years and it’s also something we definitely enjoy doing! You might have read the previous post about how the digital age is assisting filmmakers with their indie films and connecting to their audiences, and the rise in the breadth of social media available is invaluable to the independent filmmaker.
So many indie filmmakers are incredibly social media-savvy (I think it comes from the resourcefulness, creativity and initiative independent filmmakers have!), but if you’re not- fear not! Here, we’re answering some of the frequently asked questions we receive, so you can hit the ground running with social media for your film (and, more importantly, growing your audience).