How to Put a Publicity Budget Into Action (and Get the Best Value For Money!)

If you receive distribution for your film, chances are the distribution company will do the PR and social media heavy lifting for you…but what happens if you have to self-distribute but still want to utilize publicity and social media marketing to connect with media and audiences? How do you plan a publicity budget and make the most of it?

I’m no expert, but I’ve worked with indie filmmakers just like you over the past 4 and a half years and regardless of the budget available, we’ve made it work very effectively. I think it helps that I grew up in an impoverished household. I saw how my mother was able to make do in miraculous ways. Needless to say, I’ve adopted that mindset when it comes to budgets of any kind. This is the way I approach publicity budgets and it’s a way that I’ve found works. You may have a better way, or adapt this to suit your purposes. There’s really no wrong way to do this.

Getting More Bang for your Publicity Buck

With so many streaming services and many filmmakers choosing to self-distribute, there’s plenty of opportunities for your film to be seen and loved, but you can also benefit from additional publicity to help reviews and features to roll in. But as you know, every cent needs to be accounted for when you’re making a film, and if you have a small or non-existent publicity budget, what do you do? Most PR firms charge in the thousands (at Film Sprites PR we work in with your budget, however)…so how can you maximise publicity while not breaking the bank?

I’m going to give you some handy options, including options that are absolutely free. Yes, really! Plus, I’ll give you some other low-cost options to help you get more bang for your publicity buck.