during my time as a publicist, social media marketer and crowdfunding consultant, I’ve had questions about publicity for film that pop up frequently. With that in mind, I’m answering these frequently asked questions so you know just what a publicist can be expected to do…and what they can’t (or won’t) do!
With so many streaming services and many filmmakers choosing to self-distribute, there’s plenty of opportunities for your film to be seen and loved, but you can also benefit from additional publicity to help reviews and features to roll in. But as you know, every cent needs to be accounted for when you’re making a film, and if you have a small or non-existent publicity budget, what do you do? Most PR firms charge in the thousands (at Film Sprites PR we work in with your budget, however)…so how can you maximise publicity while not breaking the bank?
I’m going to give you some handy options, including options that are absolutely free. Yes, really! Plus, I’ll give you some other low-cost options to help you get more bang for your publicity buck.
Social media is an incredible tool to help connect you to your film’s audience. But there are great ways of using it, and other social media habits that are…not so great. Those habits can annoy your followers, or at the very worst, get you blocked. There’s one thing I know unequivocally- nobody sets out to be annoying on social media (unless they’re trolls), so here I’m highlighting some of the habits that are seen as common irritants, and giving you solutions. It’s about working smarter, not harder and seeing the results.
And let me tell you, when I started out I did many of these things! It’s true! I don’t consider myself some sort of social media guru, but I have seen what works and what doesn’t through trial, error and evaluation, so I’m passing on what I’ve learned to you.
So, you have an amazing film and you want everyone to see it- of course! And while social media is the most immediate way of connecting with your audience, chances are you’re going to want to secure some reviews, features and interviews as well.
Recently we talked about how to pitch to media to secure coverage for your film via traditional (newspapers, print magazines, television and radio news) and new media (websites, blogs, podcasts). In it, we talked about the fact that in order to secure coverage, your pitch for your film needs to be newsworthy (you can see the criteria we used here). If you do your research with regards to your audience and their demographic, you can very easily use these newsworthiness criteria to assist your chances of gaining exposure for your film. The best way to highlight the newsworthy aspects of your film is via your press release. So how can you find the newsworthy aspects of your film in order to secure media coverage? We’re going to give you examples using the newsworthy criteria mentioned above.
The Film Sprites PR blog is getting a makeover! Nothing drastic, just a few content nips and tucks, as well as brand new updated information to keep you abreast of changes in the social media marketing and PR world.
Many of our most widely read posts will be coming back, so fear not! Check back soon to see what we’ve added.