Identifying Newsworthy Elements of Your Indie Film

So, you have an amazing film and you want everyone to see it- of course! And while social media is the most immediate way of connecting with your audience, chances are you’re going to want to secure some reviews, features and interviews as well.

Recently we talked about how to pitch to media to secure coverage for your film via traditional (newspapers, print magazines, television and radio news) and new media (websites, blogs, podcasts). In it, we talked about the fact that in order to secure coverage, your pitch for your film needs to be newsworthy (you can see the criteria we used here). If you do your research with regards to your audience and their demographic, you can very easily use these newsworthiness criteria to assist your chances of gaining exposure for your film. The best way to highlight the newsworthy aspects of your film is via your press release. So how can you find the newsworthy aspects of your film in order to secure media coverage? We’re going to give you examples using the newsworthy criteria mentioned above.