We’re Having a Spook-tacular Month!

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It’s been a spook-tacular month at Film Sprites PR in more ways than one! There’s lots going on in the office, so I thought I’d share some of the things we’re working on, as well as some client updates!

It’s been a pleasure to work with horror writer/director Oliver Park for the past few years, and his first horror short, Vicious, has received over 1.1M views on YouTube! He’s currently in LA, talking with studios about the possibility of making Vicious a feature film, as well as talking about other projects. His latest horror short, Still, is being released later this year. You can check out the teaser HERE.

Oliver Park Horror Press

Just some of the press Oliver Park has received- including being in a Buzzfeed article!

And in a similarly spooky vein, Film Sprites PR is assisting H2Ow Productions with PR and digital marketing of Ao-Terror-Oa. The brainchild of producer Hweiling Ow, Ao-Terror-Oa is a horror anthology linked by one unique element- New Zealand culture. Ao-Terror-Oa was funded by NZ On Air and Google, with the shorts being shown on YouTube. In addition to the 6 shorts, there are 2 mini-series being shown on the H2Ow Productions YouTube channel: Hweiling Watches, where producer Hweiling Ow (who doesn’t like watching horror movies) watches horror while being hooked up to a heart monitor, and Body FX Basement of Horror, where the team from Body FX share their techniques. All of these combine to create 6 Weeks of Horror, starting October 27 (Oct 26 Northern Hemisphere time)! For more information, click HERE. Ao-Terror-Oa has already started to receive press attention from outlets like Stuff, Horror Society, Screenz and FilmDebate.

Another Film Sprites PR client, Apple Park Films, recently made their critically acclaimed feature film Little Pieces available to rent/buy via Amazon Video, where it achieved over 800 minutes of viewing time in the first week of release!

Little Pieces Film Poster

Apple Park Films’ latest short film, Emotional Motor Unit, is also coming to Amazon Video very soon. Emotional Motor Unit is a tale set in a dystopian world where emotions are secondary to output. In order to achieve a writing task, Writer (played by Little Pieces‘ Graham Cawte) will find out what it means to be human by interacting with an Emotional Motor Unit robot (played magnificently by Francesca Burgoyne).

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And as we head closer towards the end of 2017, if you’re releasing your film in 2018 it’s a good time to chat with us about publicity and digital marketing. Our services include:

  • Copywriting (IMDb biographies, website copy)
  • Social media marketing (Instagram, Twitter, Facebook)
  • Press kit and press release creation
  • Pitching to media (both traditional and new media)
  • Crowdfunding campaign publicity, promotion and support

Spots fill fast, so get in touch! Don’t forget, you can also find us on Facebook, Instagram and Twitter. You can also connect with me on LinkedIn.

And if you’re planning to celebrate Halloween this year- make sure you have a safe and happy time! It’s a good time to enjoy some of those classic horror films, as well as some of the newest releases!

 

Handy Resources for Indie Filmmakers

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Following the success of our blog post featuring PR and digital marketing resources for indie filmmakers, we’re back with even more general resources! These are things that are too good not to share. After all, it’s all about working smarter, not harder. Here’s some resources we stumbled across recently that we think you’ll like:

Distribution expert Peter Broderick recently taught a masterclass about the New World of Film Distribution at NZ’s Big Screen Symposium 2017, and it was hugely informative. Thankfully, you don’t have to have attended the session to make the most of his information- check out his post on the New World of Film Distribution HERE.

Want to know what types of low budget films break out? film industry Stephen Follows and Founder of The Numbers, Bruce Nash, bring you a comprehensive report that is well worth reading.

For people in the NZ film industry, ScreenSpace is a free website which acts as a classified ads service for people in the industry. Hire/sell equipment and services, post jobs (crew jobs, acting, etc), and more.

Jonathan and Kieran, the creators of ScreenSpace say: “After always struggling to find either a location, cast member, crew member or piece of gear on every shoot we’ve had, we decided to start ScreenSpace to make it easier for New Zealand filmmakers to connect and collaborate – sharing both their resources and expertise. A service by filmmakers for filmmakers to find what they want, when they need it, and for a reasonable price.”

Another excellent resource for NZ filmmakers is Showtools, a cloud-based production system which makes the production process easier. Better yet, Showtools has easy pay-as-you go pricing…and short films are FREE. Keep track of work hours, crew and rentals, and share product information with everyone easily. It’s a smart, affordable resource to make your film production less stressful and more streamlined.

Whether you’re keen to enter your film into a festival, or need to know how the screening dates of prominent festivals could affect your release and/or the publication schedules for film media, check out this handy guide to key festivals and markets.

And finally- some shaaaaaaaaaameless self-promotion: at Film Sprites PR we’re currently taking on films (short and feature-length) for publicity and digital marketing in 2018. The best time to chat with us about PR and social media marketing for your film next year is right now in order to secure our services. From copywriting for your website and IMDb profile, right through to sourcing media placements (features/reviews/interviews) and social media marketing, we do it all. For the past 3.5 years we’ve provided 25+ filmmakers and their films publicity and digital marketing, and because we focus on independent film we know the media landscape and market for indie films. For more info, download our services pamphlet HERE.

Happy filmmaking, folks!

 

Film Sprites PR At Big Screen Symposium 2017

Film Sprites PR at Big Screen Symposium 17

On the weekend of September 30 and October 1st, people from the entire spectrum of the film industry in New Zealand converged on Auckland to take part in Big Screen Symposium 2017. It was Film Sprites PR‘s first year at the Symposium, and due to the fact that we’ve worked mostly with international films thus far, it felt like a bit of a homecoming. For two wonderful days we were treated to a line-up which included speakers from various threads of the industry, including directors, producers, a casting agent, and writers. There was also plenty of time to network and catch up with old friends (as well as make some new ones).

The theme of Big Screen Symposium 17 was Authenticity and Pretence, a theme which is so pertinent in the digital age. As Big Screen Symposium Director Esther Cahill-Chiaroni notes in her introductory letter which accompanied the schedule: “[i]n an age of selfies and fake news, what is the role of the storyteller and how is it that sometimes ‘making shit up’ enables us to get closer to the truth?” Thanks to the wealth of information given via talks, masterclasses and the keynote address, I know we all came away with our own unique answer for that question.

Participants were spoiled for choice when it came to selecting which sessions to attend, because there were so many tempting choices and so many opportunities to learn even more! In particular, I thoroughly enjoyed the masterclass with writer/director David Michôd. I personally consider his first feature, Animal Kingdom, to be one of the finest Australian films of the 21st century, so to hear about the process behind this film (and his latest, War Machine, now on Netflix) was refreshing. I can definitely say his road to the completion of Animal Kingdom is the definition of “authenticity”, especially when it came to the remarkable performances of his cast, including Ben Mendelsohn and Jacki Weaver.

Equally engaging was the Casting Matters session with casting director Kerry Barden of Barden Schnee Casting. Kerry’s credits include American Psycho, Spotlight, August: Osage County and Winter’s Bone (and that’s a fraction of his credits!). It was interesting to discover the role of a casting director, the interaction between casting directors and the film’s director and listen to Kerry’s anecdotes about working in the film industry.

From the producing side of things, it was a delight to hear from Kylie du Fresne of Goalpost Pictures Australia (whose producing credits include the smash hit The Sapphires and popular TV series Cleverman), and Midge Sandford (whose first project as Sanford/Pillsbury Productions with her producing partner Sarah Pillsbury was Desperately Seeking Susan). One of the really interesting things that came out of both sessions from both speakers was the concept of having a producing partner, and how beneficial that can be from a producing point of view.

As well as publicity and digital marketing, distribution is one of my great areas of interest in the film industry, so it was a real treat to hear from Peter Broderick, distribution expert, leading the charge in the “New World of Distribution”. His knowledge of distribution is so pertinent, I encourage you to go to his website and make sure you sign up to his mailing list. Peter was knowledgeable, but also incredibly approachable and engaging (and let’s face it- I’m always going to like someone who has a giraffe on their business card and penguins on their website!).

I would be completely remiss if I didn’t mention NZFC CEO Dave Gibson’s final address in this current position, where he announced additions to NZFC’s gender policy, which you can read here. It’s a step in the right direction to not only encourage women to participate in the film industry, but to continue to support women currently working in the industry as well.

If you want to see the entire line-up of speakers who attended Big Screen 17, you can look on the website. A massive thank-you to everyone involved in the weekend, from the Big Screen Symposium team through to the speakers, sponsors and everyone working behind the scenes to make things run smoothly. I look forward to attending next year.