There’s nothing wrong with wanting to go viral. The prospect of having your work go viral is exciting, right? But keep in mind the fact that just like having the ‘flu (which is a virus), the infectiousness of your viral content will pass, too. Add to the fact that, according to Socialbakers’ Jan Rezab the lifespan of virality is on the decline thanks to social media going mainstream and hoping to go viral is basically like waiting for a fairytale prince.
If you’ve had the experience of crowdfunding before, you’ll know that many of the various crowdfunding platforms provide a space for updates. When you post an update on your crowdfunding page, it’s also e-mailed to donors who contributed to your campaign. E-mail marketing is not all that different to providing those updates on your crowdfunding page. If you haven’t had the experience of providing updates to crowdfunding donors- no worries! E-mail marketing is easy, it can be incredibly fun and is a great asset to have as part of your film’s publicity strategy.
In the work that I do, I get to talk to a lot of filmmakers about their work, and I often hear them express the difficulty they have in self-promoting their work. Sometimes there is a reluctance in reaching out to people for donations to their crowdfunding campaigns, promoting on social media or reaching out to media outlets to secure coverage or a review. It’s something I understand- sometimes it’s not easy! But your work deserves to be seen and appreciated.
Here at Film Sprites PR we are huge advocates of bloggers and podcasters. In the digital age one thing is certain: if you have an interest, there’s a blog or podcast for you. No matter whether you’re an avid hockey fan, a Whovian or love Himalayan cats, there’s content on the Internet that’s sure to be of interest.
If you’re a filmmaker you can probably tell me straight away which mainstream publications you’d want to see coverage about your film to appear in. But it’s worth remembering that film blogs and podcasts are just as valuable in terms of gaining exposure and reaching your audience.
Firstly, I had been seemingly treading water for a very long time. As much as I love what we do here at Film Sprites PR, I was itching to make even more of an impact and make even more of a difference. Thus, in addition to all of the genre films we assist with publicity and digital marketing services, we’re also looking to have more of a social impact by also assisting the wide spectrum of projects I talked about in a previous post. Part of the reason is that connection is at the heart of what we do here at Film Sprites PR, and so connecting filmmakers with these types of content to a wider audience that will support them is a huge privilege. One of the things I discovered whilst assisting with the Enough Kickstarter (albeit for a short time) was that social impact films encourage people to share their experiences. It helps create a wider dialogue around an issue or a subject. It moves people to a purpose.