When it comes to connecting your audience to your film or webseries, social media is fantastic. But combine that with pitching to media and doing outreach to interest groups and influencers via e-mail, and you’ve got a winning combination. There are, however, some things to avoid when pitching; common mistakes I see happening every day, especially when they land in my inbox! Here are some mistakes to avoid so your e-mail isn’t instantly relegated to the trash folder, as well as some handy tips to get the most out of your e-mail exchanges.
If you receive distribution for your film, chances are the distribution company will do the PR and social media heavy lifting for you…but what happens if you have to self-distribute but still want to utilize publicity and social media marketing to connect with media and audiences? How do you plan a publicity budget and make the most of it?
I’m no expert, but I’ve worked with indie filmmakers just like you over the past 4 and a half years and regardless of the budget available, we’ve made it work very effectively. I think it helps that I grew up in an impoverished household. I saw how my mother was able to make do in miraculous ways. Needless to say, I’ve adopted that mindset when it comes to budgets of any kind. This is the way I approach publicity budgets and it’s a way that I’ve found works. You may have a better way, or adapt this to suit your purposes. There’s really no wrong way to do this.
With so many streaming services and many filmmakers choosing to self-distribute, there’s plenty of opportunities for your film to be seen and loved, but you can also benefit from additional publicity to help reviews and features to roll in. But as you know, every cent needs to be accounted for when you’re making a film, and if you have a small or non-existent publicity budget, what do you do? Most PR firms charge in the thousands (at Film Sprites PR we work in with your budget, however)…so how can you maximise publicity while not breaking the bank?
I’m going to give you some handy options, including options that are absolutely free. Yes, really! Plus, I’ll give you some other low-cost options to help you get more bang for your publicity buck.
Pre-production is the best time to start to grow your audience. Mainstream releases and tentpole films generally have the benefit of being able to secure coverage and have a built-in audience due to things like the cast, a known director, being part of a franchise, and more. It can be a lot harder for indie films and filmmakers to receive that sort of coverage…but it’s not impossible. It just takes a bit of strategic planning early on in production.
There’s nothing wrong with wanting to go viral. The prospect of having your work go viral is exciting, right? But keep in mind the fact that just like having the ‘flu (which is a virus), the infectiousness of your viral content will pass, too. Add to the fact that, according to Socialbakers’ Jan Rezab the lifespan of virality is on the decline thanks to social media going mainstream and hoping to go viral is basically like waiting for a fairytale prince.
If you’ve had the experience of crowdfunding before, you’ll know that many of the various crowdfunding platforms provide a space for updates. When you post an update on your crowdfunding page, it’s also e-mailed to donors who contributed to your campaign. E-mail marketing is not all that different to providing those updates on your crowdfunding page. If you haven’t had the experience of providing updates to crowdfunding donors- no worries! E-mail marketing is easy, it can be incredibly fun and is a great asset to have as part of your film’s publicity strategy.
In the work that I do, I get to talk to a lot of filmmakers about their work, and I often hear them express the difficulty they have in self-promoting their work. Sometimes there is a reluctance in reaching out to people for donations to their crowdfunding campaigns, promoting on social media or reaching out to media outlets to secure coverage or a review. It’s something I understand- sometimes it’s not easy! But your work deserves to be seen and appreciated.
It’s a genuine pleasure to be bringing you a guest post from Daniel Harlow about Project Lodestar, UCLA Film Studies! Want to know what Project Lodestar is, and how you can participate if you are an independent filmmaker? Read on…
Chances are, if you hop onto Facebook, Twitter or Instagram and check out the pages of indie filmmakers and their films, you may encounter posts about crowdfunding campaigns. Since the “early adopters” phase of crowdfunding in the early 2010s, filmmakers are looking at crowdfunding and various crowdfunding platforms to help assist them in funding their projects. In fact, Film Sprites PR started primarily by promoting and supporting crowdfunding campaigns for filmmaking. In the almost 4 years of operation, we’ve assisted with various successful campaigns (which you can read more about here if you’re so inclined), and the creation of Sprites came about after being inspired by Amanda Palmer’s TED talk, The Art of Asking. We’ve seen what’s worked, what hasn’t worked, and everything in between. There’s nothing more fantastic than seeing a filmmaker not just cross the 100% mark, but exceed it and be able to celebrate with their donors, fans, friends and family!
There are a now variety of crowdfunding platform choices available to filmmakers; from film and TV-based Seed & Spark, through to all-or-nothing crowdfunding platforms like Kickstarter and flexible funding like IndieGoGo. And while this array of platforms gives filmmakers various options for their crowdfunding campaigns, there are many benefits of crowdfunding campaigns which go above and beyond providing funds for filmmaking and webseries creation.
This month, we’re focusing on blogging for filmmakers and how you can grow your audience and awareness for your filmmaking with a blog. The first post in the series covered some of the advantages of blogging, and now we’re diving deeper and looking at the type of content you can generate.
When it comes to blog content as a filmmaker, the sky is the limit! Here’s a few broad ideas to get you started if you’re completely new to blogging but want to start.