I can honestly say that this year I saw only one film at a cinema chain. The rest of my viewings were at independent cinemas in Wellington (during NZIFF 2019) and Christchurch. This wasn’t a strategic decision…it just turned out that the independent cinemas were screening the films I wanted to see over the blockbuster fare that was available at the cinema chains. As a result, I fell back in love with independent cinemas, and I hope after reading this you will too. Below are some reasons to support your local independent cinemas; both as an audience member and a filmmaker.
Over the years at Film Sprites PR I’ve had many people wanting to ‘pick my brains’ when it comes to social media for filmmaking. If you’re in Wellington, New Zealand on May 25th, here is your chance to do so!
Thanks to the Emerging Women Filmmakers Network, I’m bringing you Social Media Success: How to Make the Most of Social Media for your Film or Webseries. In this 1 hour presentation, I’ll be filling you in on the current research into where audiences in Aotearoa are finding out about films, as well as a solid formula for social media success that will connect you to your audience and bring new fans to your work. There will also be a Q&A where you can ask all your burning social media marketing questions!
With so many streaming services and many filmmakers choosing to self-distribute, there’s plenty of opportunities for your film to be seen and loved, but you can also benefit from additional publicity to help reviews and features to roll in. But as you know, every cent needs to be accounted for when you’re making a film, and if you have a small or non-existent publicity budget, what do you do? Most PR firms charge in the thousands (at Film Sprites PR we work in with your budget, however)…so how can you maximise publicity while not breaking the bank?
I’m going to give you some handy options, including options that are absolutely free. Yes, really! Plus, I’ll give you some other low-cost options to help you get more bang for your publicity buck.
After assisting on the pre-production crowdfunding campaign for Us Among the Stones (which was then titled This Family), Sprites is back working with writer/director D.R. Hood and the Likely Story team for their post-production crowdfunding campaign, which launches at the end of this week. Returning to the project feels like coming home. Rather fitting, considering the film is centred around a dutiful son (played by Laurence Fox) in thrall of his dying mother (played by Anna Calder-Marshall) who visits his childhood home during one weekend. Recently separated from his partner, he ends up in the middle of his colourful extended family as they descend on the family home. You may also be familiar with D.R. Hood’s first film, Wreckers, starring recent Emmy® Award-winner Claire Foy, Emmy® nominee Benedict Cumberbatch, and Shaun Evans. Wreckers won Best Film of the Perspectives Competition at the 2012 Moscow International Film Festival. D.R. Hood was also a nominee for Best British Newcomer at the 2012 London Film Festival and New Voices/New Visions Grand Jury Prize nominee at the 2012 Palm Springs International Film Festival. Us Among The Stones also reunites Hood with Wreckers creative collaborators Annemarie Lean-Vercoe (as DoP), Claire Pringle (as editor) and Wreckers actress Sinead Matthews starring as ‘Anna’.
There’s nothing wrong with wanting to go viral. The prospect of having your work go viral is exciting, right? But keep in mind the fact that just like having the ‘flu (which is a virus), the infectiousness of your viral content will pass, too. Add to the fact that, according to Socialbakers’ Jan Rezab the lifespan of virality is on the decline thanks to social media going mainstream and hoping to go viral is basically like waiting for a fairytale prince.
99% of the time, crowdfunding campaigns run relatively smoothly. You plan, prepare and launch your campaign, the contributions start to roll in, and things go according to plan. But there are times when things go “off script”. It doesn’t happen very often, and for the most part they’re things you may not have to worry about, but I think they’re worth mentioning in case they do arise in your campaign.
All of these examples are things which I have seen happen in campaigns over the past 4 years of assisting with crowdfunding through Film Sprites PR’s publicity and social media marketing services. They’re atypical, but knowledge is power- if things like this happen, at least you’ll know what to do about them.
When it comes to growing your audience for your filmmaking, blogging is one of those things that is nice to have but isn’t essential. That being said, if you’re keen to add regular blogging to your film publicity arsenal, there can be times when you might be stuck for ideas. Eeek! I’ve been there! If you’re keen to do a blog post (or have a few up your sleeve for later), but find that suddenly the creative synapses are firing, here’s a few ideas to help get things revved up again.
This month we’ve been looking at how blogging can be another tool to assist you in growing your audience for your filmmaking, and gave you some ideas to help get you started. We end our focus on blogging this month by answering common questions about blogging for filmmakers. Hopefully our spotlight on blogging this month has, at the very least, given you another tool to consider when building your audience and promoting your films. Time to answer some common questions about blogging so you can be inspired to give it a try if you haven’t already!
Now, as you may already know, we’ve talked at length about how social media can assist with promotion of your film, but what about blogs? What benefits are to be gained by blogging regularly, and how can they translate into growing your audience for your films and filmmaking? This month we’ll be answering these questions and giving you some suggestions to help you create great content that people will not only enjoy but will share with their networks.
I firmly believe that there is no such thing as a wasted opportunity. Even in your bitterest disappointments, you’ll find a diamond in the ashes. You might have to wait a while to find that diamond (because let’s face it- disappointments are awful and you might ruminate for a while), but it’s there. If you’re in the indie film industry, you’ll know that sometimes productions fall through, you might not get the role, or locations that were initially viable at the start of production are taken off the table suddenly. None of this is a waste of time. A production that stalls or doesn’t go through to post is valuable experience. The role you didn’t get gave you the opportunity to audition and put yourself in front of an agent and director and put yourself on their radar for future projects. The location you had your heart set on that was made unavailable may open the way for a better location