Forget “Overnight Success” And Embrace the Long Game

Forget _Overnight Success_And Embrace the Long Game

We live in a media and technology-saturated world now, so it’s impossible to get away from posts, blogs, and news proclaiming the latest “overnight success”. Sometimes it’s tied with something going viral, but more often than not it’s a musician, filmmaker, or actor suddenly receiving praise and accolades. For creatives in any field it can seem like an enticing career trajectory that’s available to them. You mean I put something out there and become an overnight sensation? Not quite. Even with the promise of going viral as a tasty carrot, the reality is very different.

Everyone’s trajectory is unique, based on their skills, experience, personality and goals. You can’t look at one artist and emulate their formula for success exactly, because you are you and not them. I can’t examine Beyoncé’s career trajectory in minute detail, try to copy it and hope that it sticks (also, I can’t sing, so there’s that).

What people don’t tell you about creatives that we see as “overnight successes” is that before that award or praise is the countless years (sometimes decades) that have gone into honing their craft. The rejection letters, the detours, the blood, sweat, tears and ambition that have carried them forth in their darkest hours. It’s something that many creatives with identify with right now. It’s the times you were ignored by your peers, made to feel ‘not good enough’, had to work multiple jobs on top of your creative endeavours just to stay afloat. So that success is well won and very, very hard earned.

Then there’s the naysayers and unhelpful comments from friends and family who don’t understand your goals. You probably know them (or a variation of them) well: “so, where’s your Academy Award?” “Have you made your film yet?” “You should get a real job…” What’s a creative to do?

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It really is true that slow and steady wins the race. Any endeavour is a marathon, not a sprint. At times, it may seem pointless and you may even want to give in. Don’t.

I’m only seven years into my journey through the film industry, and it’s been tough. At one point, I was working a full-time administration job whilst also juggling Film Sprites PR clients, and I also worked as the Christchurch publicity assistant for NZIFF 2014 at the same time. I didn’t have a holiday or a weekend for the first three years. Recently, I relocated temporarily for a position and could afford to eat one meal a day. I’ve had people who have asked for my help and I have enthusiastically obliged, only for them to completely ghost me with no acknowledgement of my help whatsoever. I’m not where I see myself being in the future, but in order to get there I have to bridge the gap by doing exceptional work, being of excellent service to the film industry, and keeping the faith (and yes, I still require a ‘day job’ to get by, and that’s okay!).

My advice is to embrace the “long game”. Roll up your sleeves and be prepared to do the work. Be present and enthusiastic. When times get tough, remind yourself WHY you’re doing this. A few years ago I was fortunate enough to attend a session at the Big Screen Symposium where one of my favourite directors, David Michôd (who most recently directed The King) was discussing the development of his feature film Animal Kingdom. The script development was a ten-year process, and the film was nominated for and won a slew of awards, including eight awards at the 2010 Australian Film Institute awards. Many of the world’s most beloved filmmakers have worked on shorts, music videos and/or television before progressing to features.

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You know why wine, cheese and whisky are so good? They require ageing and maturing. In fact, here in New Zealand we had a great ad campaign for Mainland Cheese whose slogan was: “Good Things Take Time.”

So, as this is a blog attached to a publicity and social media marketing consultancy service, what can you do during the “long game” to assist your career? Here’s a few tips:

  • Establish social media profiles for your creative career: If you’re a filmmaker, set up profiles that will assist you with all of your projects, as opposed to setting up pages solely for one short film or feature. The reason? If you set up a page solely for one project, you will most probably use this for the duration of your promoting of the project (e.g. screenings, Festival appearances, etc) but then you will move onto your next project and the page might sit dead with little to no posts being generated. If you have pages which encompass all of your projects it means that you can build up a large audience who will hopefully follow your work from one project to the next. It’s also great for helping to build support for any crowdfunding campaigns you might run in the future.
  • Don’t pin your hopes on going viral: there’s nothing wrong with wanting to go viral, but the efficacy of virality is on the decline. You can find out more about this, and better alternatives, on this post.
  • Consider doing guest blogs about your areas of expertise: you don’t have to wait for your project to be released to start generating content that will help with publicity of your creative career! Find some handy blogging ideas here.

Lastly, check out this great keynoteat SXSW 2015 by Mark Duplass for some timely inspiration.

Your “Creative Brains Trust”: People Who Are Invaluable in Your Career, and How to Find Them

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Remember the story of the Little Red Hen? TL;DR for you: this little lady sets out to make bread and asks the other members of the farmyard if they want to help her with the various tasks, including grinding the wheat for the flour and churning the butter to spread on the finished loaf. Every one of them declines…but when they smell the smell of the freshly baked loaf, they come running. Nobody wants to help make the bread, but they sure want to eat it.

Sometimes I feel like creative endeavors are just like the Little Red Hen story. You hear stories of people who are heralded as ‘overnight successes’, which doesn’t take into account the YEARS and sometimes decades of hard work that they have put in without praise or assistance to get to the point where people applaud their efforts. Sometimes the grind can be exhausting and a little deflating. There’s far too many people who don’t acknowledge the grind when someone is coming up in their career but will be the first to say they knew that person way back when!

That’s why it’s vitally important to surround yourself with people who are the polar opposite of those people. Every creative, entrepreneur and dreamer needs a ‘Brains Trust’: people who support you and your efforts and can assist you in various ways. I’ve found the majority of these people seem to pop up almost magically. Sometimes they will be friends, sometimes employers or ex-employers, sometimes people you least expect. I like to think of them as being like the people who give water to marathon runners; refreshing and replenishing them on their route so they can continue to success.

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Here’s the kinds of people you need in your own “Brains Trust”, regardless of whether you’re a filmmaker, entrepreneur, creative, or all three:

The Sounding Board

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The Sounding Board is the type of person who will stoically listen to you when you need to get something off your chest or test out a theory. The key to having a great person as your Sounding Board is to BE a great Sounding Board yourself. This is not a one-way relationship, nor should it be. It’s give-and-take. These are the people you can be 100% candid with, because a lot of the time you will find your Sounding Boards in your friendship circle.

The Professional Mentor

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A while back, I wrote a post about how to find mentors (and how to be a great mentoree) which outlined how to seek out a mentor, but I particularly wanted to make mention of having a professional mentor as part of your “Brains Trust”.

Footnote: When I set out to write this post, I stumbled across an interesting LinkedIn article about Little Red Hen Syndrome and dysfunctional team members. This post, thankfully, is not going to be about those types of people but it’s definitely worth a read nonetheless. These are people who are usually completely removed from your circle of friends (or who may be acquaintances) who are leaders in your field. While you can actively seek out a mentor yourself, I’ve found that along the way I have been very fortunate to have had mentors appear out of the blue. In my case, my mentors have all been incredible women in the film industry who not only believe in my work and my potential to go further, but who have also, at times, provided opportunities and connections which have been invaluable. Professional mentors are truly magical people, because they see the ability in you even when you (or other people) can’t. Chances are, they’ve had similar experiences. If you are fortunate enough to have a professional mentor or two, don’t forget to become a mentor on your journey and help others along the way.

The Connector

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Connectors are some of my favourite people. They’re the ones who have absolutely no qualms with introducing you to people they think you need to know, or suggesting that you reach out to a certain person. The Connectors in my circle have been the first to send me a link to a project or short-term gig they think I’d be a great fit for. If they don’t know something, you can be sure they know somebody who does, and they’ll very happily introduce you to that person. If they were magicians, they wouldn’t pull a rabbit out of the hat…they’d pull out a unicorn. They can also identify useful resources you should check out: books, podcasts, articles…you name it, they have a magical index of resources!

The Muses

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Every great artist had their muse. Creatives and entrepreneurs often cite people, books, speeches and other resources that have helped spur them to greatness. Tap into your muses and inspirations, both real and fictional. Chances are, you might not meet Michelle Obama, but you can read her autobiography. You can tap into the character strengths of a person you admire to help you summon courage in a moment. I’ve been known to draw on the words and music of Patti Smith and Amanda Palmer, the courage and creativity of Frida Kahlo, the genius and detail of Stanley Kubrick, and the joie de vivre of Rita Hayworth, just to name a few!

You will probably find that some people you know will have multiple attributes. I have a few friends who are Sounding Boards who are also amazing Connectors. If you find that you identify in one of these categories, why not think about helping your fellow creatives in your Brains Trust capacity? Believe me, it really is appreciated and it goes a long way.

I want to make mention of a fantastic article about dysfunctional teams and Little Red Hen Syndrome that I discovered while I was writing this post. It identifies some really toxic team members and behaviours that exist in a teamwork capacity, and is well worth a read to find out who you really DON’T want on your brains trust.

Wellington Film Folks: You Won’t Want to Miss This!

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Over the years at Film Sprites PR I’ve had many people wanting to ‘pick my brains’ when it comes to social media for filmmaking. If you’re in Wellington, New Zealand on May 25th, here is your chance to do so!

Thanks to the Emerging Women Filmmakers Network, I’m bringing you Social Media Success: How to Make the Most of Social Media for your Film or Webseries. In this 1 hour presentation, I’ll be filling you in on the current research into where audiences in Aotearoa are finding out about films, as well as a solid formula for social media success that will connect you to your audience and bring new fans to your work. There will also be a Q&A where you can ask all your burning social media marketing questions!

In addition, there will be drinks and nibbles and an opportunity to network with other members of the filmmaking community, so don’t miss out on what I hope will be a really exciting and fun afternoon.

For further details and to book tickets, visit the Eventbrite page. Know someone who might be interested in attending? I’d love it if you would share this post with them.

Film PR and Social Media Resolutions to Make (and Habits to Break) in 2019

2019 resolutions film publicity and social media

It’s that time of year again…we’re in that weird period between Christmas and New Years, we’re reflecting on the year that was and looking towards the horizon of 12 fresh, new months. And, if you’re anything like our household the remnants of the Christmas choccy boxes contain those horrible hard caramels nobody seems to like!

While you’re thinking about all the personal and professional goals you have for 2019, it’s a good time to also think about what you want to achieve with regards to your film or webseries’ publicity and social media. Film publicity and social media marketing is, sadly, something that takes a back seat when it comes to production. There’s a misconception that PR and social media for your film is something that needs to be thought about solely on release when in reality it’s something that can be utilised throughout production to help grow your audience and awareness of your film.

With that in mind, I’m going to give you some resolutions to make (and habits to break) in 2019 that will help you feel confident about publicity and social media marketing of your film or webseries and assist you in supporting your other filmmaking and production goals.

Create a Publicity Budget

Publicity budget

Money’s always tight when it comes to indie filmmaking, but successful publicity and social media marketing is always a mix of earned media (shares, mentions, posts, reviews, interviews), owned media (website, social media channels) and paid media (social media ads, promotional content, advertising). Can you do without paid media? Certainly, but if you want to have a more strategic reach (i.e. reaching your audience in areas where your film will be shown, or connecting with fan bases aligned with yours or that of your actors), paid media is also a big help.

In the coming weeks we’ll talk more about creating a publicity budget that doesn’t break the bank.

Get Sorted on the Socials

social media for indie film

If you don’t have a social media presence yet, now’s the time to get it sorted. Having a social media presence means you can grow your audience, connect with fans and prep fans and followers for up-coming and future releases. Check out our post answering frequently asked questions about social media for filmmakers to find out more about making the most of social media for your filmmaking.

Learn a New Publicity or Social Media Marketing Skill

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As you will know, indie filmmaking is like a small village: there’s a community on board that rolls up their sleeves and takes on various roles. Chances are, you’re wearing more than one hat in your filmmaking right now, be it editing, producing, or design. With that in mind, if you don’t have the ability to hire a publicist or social media marketing person, it’s a good idea to level up by learning something new about publicity or social marketing. Whether you hit the blogs to find out about trends in social media for 2019 or take a quick course, you will definitely benefit from the time you spend learning something new. Our blog is packed with juicy info to help you out if you don’t have the budget to hire an outside publicist and is based on information that’s of most use to indie filmmakers, based on 5 years of running Film Sprites PR.

What about habits to break in 2019? Here’s a few things to think about ditching!

Hoping to Go Viral

hoping to go viral

The social media landscape has changed significantly since the start of the 2010s. In 5 years of operating Film Sprites PR I’ve seen massive changes in the way people consume their media (including a jump to streaming services and a push towards greater self-distribution), including the way people consume their social media. Whereas going viral used to be a golden goose for creatives, it’s now less effective and harder to achieve. If you’re waiting to go viral it’s effectively like a fairytale character waiting to be saved by a white knight or a prince. Instead, work towards creating a sustainable presence and building your audience and community. That lasts longer and is more meaningful than going viral.

Having Social Media Accounts For Every Short Film

It’s tempting to create new social media pages and accounts every time you have a new short film out, but this is something that is time consuming and less effective than if you have social media accounts which provide a platform for all of your work. The issue with creating multiple accounts for different projects (especially with regards to short film) is that once you’ve completed and screened or streamed your film (and done the awards circuit), chances are you may not use those accounts again. They will be sitting on the Internet like a dead end. Plus, people who loved that particular film may not realise that you have other films in production.

A more efficient thing to do is to have social media accounts that can encompass all of your work. Whether you set up social media accounts in your name as a filmmaker or under your production company’s umbrella, you can continue to invest in those social media accounts for years to come and mobilise your fans to support you, share your content and see your films.

Making These Social Media Snafus

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Social media is such a powerful tool when used effectively, but when it goes wrong it goes badly wrong. You want to connect with your audience, not annoy them! Check out our list of the most annoying things you can do on social media when promoting your film, as well as the alternatives we’ve suggested.

Wishing you a very productive, inspiring 2019. As a thank you, I’m giving you Getting Prepped for 2019, a handy guide on when to generate publicity and digital marketing for your indie film or webseries. It also includes a timeline you can either print out or modify to help you to plan everything out and have it at your fingertips! You can download this guide HERE.

How I Built Film Sprites PR

how i built film sprites pr

If you want to find out how to make triple digits in a year….this is not the right post for you.

Similarly, if you’re looking for juicy stories about red carpets and celebrity encounters…this is also not the right post for you.

So, why should I bother reading?, you might say. Well, if you want to gain some insight on chasing your dreams, being of service to a community you’re passionate about, and how to thrive (and not just survive) after disaster and loss…this is definitely for you. If you got up this morning, feeling hopeless about a cherished dream and stumbled across this post, then perhaps this is for you. In fact, when I first started I wish I had someone who could give me insight into their path and perhaps inspire me to pursue my dreams further. Maybe I can do that for you.

Auspicious beginnings

Film has been my great love for as long as I can remember. When I was very young, I recall my first trip to the cinema with my Mum to see Labyrinth on the big screen. I remember the colour and pattern of the cinema complex’s carpet, the other film posters on the walls (films like Blind Date and Masters of the Universe were playing), the smell of popcorn, Fizzy Fruits and Jaffas…and the magic on the screen. Growing up, I could remember every film I went to with friends, every film I saw at slumber parties and the classic films that made a huge impression on me. It was an illicit viewing of Danny Boyle’s Trainspotting as a teenager that really cemented my passion for films, however. I began to seek out films that went above and beyond the traditional blockbuster fare, immersing myself in Kubrick, Bergman, and following Quentin Tarantino’s then-blossoming career. There had been the odd thought about working in the film industry when I was older…but I dismissed it as easily as you’d flick a fly away from your face. People I knew didn’t work in the film industry. They picked a trade or got a Bachelor’s, they went to nursing school or teacher’s college. I had considered working in PR, however- I had been writing and submitting manuscripts to publishers from the age of 11 (yes really!), and was a freelance journalist at the age of 17 while still in school. I wrote articles for the Christchurch Press’s now defunct youth interests page.

Lynnaire MacDonald Press Article 1

One of my articles for the Christchurch Press’s YOUth page (now defunct)

Unfortunately, a very severe bout of glandular fever with complications meant that by the time I left school I didn’t have the energy to pursue a definite career path straight away, and when I did I chose teaching. I should have known that that wasn’t the right path for me, because every Thursday when I didn’t have any classes or lectures in the afternoons I would sneak away and watch a film at the local cinema. I know a lot of people don’t like the idea of going to the movies alone, but I loved it. You block the rest of the world out. You become one with the screen. Nothing else matters.

Crisis Point

I didn’t finish my teaching degree, and ended up aimlessly working through my 20s in various roles, including retail and administration. But 2011 would dramatically change everything. The old would be swept away whether I liked it or not. I didn’t think a natural disaster could have such a dramatic impact on my life…but it did.

Christchurch Earthquake Building

We’d had an earthquake in September of 2010 and while it was large in magnitude, Christchurch managed to try and get back to normal as soon as possible. We had a huge amount of aftershocks, something which is unnerving and deeply unsettling, but we didn’t think it could get any worse than that. February 22, 2011 proved us wrong.

I was one of the fortunate ones- my friends and family all came out unscathed, and while we had to boil water that came to us from milk tankers for a week or so, we had power. My flat was structurally sound, my parents were fine and we even celebrated my partner’s birthday 5 days after the quake with a small chocolate mud cake we managed to source from a local supermarket. But I didn’t come out completely unscathed. I was a wreck. I lost hope. I grieved for the people who had lost their lives…and I grieved for the city I had grown up in. Things got very, very dark.

The Muses to the Rescue

It’s a very strange feeling to grow up in a place that seems to change gradually over time and then have everything seemingly change overnight. For months after the quake I struggled seeing landmarks and places I’d known by heart suddenly disappear. Huge swathes of land in the central city and in the suburb where I grew up suddenly became a blank canvas. You would have clusters of particularly violent aftershocks that would have you at your wit’s end. I stayed with a friend up north for a week and one day her dog bumped the chair I was sitting in and immediately my nervous system registered it as an aftershock. They thought it was hilarious. I didn’t. I stopped going to the cinema, which was a really bad sign for me. It wasn’t that I was afraid that a bad aftershock might happen….I just didn’t have the strength and energy.

But then a limited screening happened that tempted me out of my house and into the cinema….and something clicked. The muses of cinema poked and prodded at me, and I for the first time in what seemed like forever I felt like I was stirring from a slumber. I was so inspired that by the time I left the screening I couldn’t speak. I didn’t want to speak. It felt like such a sacred moment that words would feel dirty at that moment. I knew I had to make a change. I had waited too long to really, truly live my life and achieve my dreams. This was it- there was no turning back.

Thank You, Amanda Palmer

There’s a brand of cheese here in New Zealand whose tagline in their commercials is ‘Good Things Take Time’, and that’s exactly what happened with my career. I had gotten a Bachelor of Arts in my mid-twenties, but I pursued a Certificate in Public Relations and Business Communications as well. While I was studying, I began to network with filmmakers around the world and build up my social media network. I figured, hey- it’ll be easy getting a film job…right? Not quite. After asking for advice, a few closed doors and not really knowing where the heck I was going, something happened that I didn’t expect.

It was April 17, 2014. That morning, I had stumbled across Amanda Palmer’s TED talk on The Art of Asking. Another truth bomb, another flash of inspiration…but I didn’t do anything with that inspiration immediately. Prior to this, I think I expected the Universe to do the heavy lifting for me. I’d actually missed out on a really huge opportunity in 2013 but I was 2 weeks too early for it (my intuition kept telling me on the day I was due to fly to Wellington and it was snowing that I should re-schedule my flight for 2 weeks’ time, but did I listen? Noooo!). I went about my day, doing rather mundane things but a little voice inside me kept saying: “ASK.” Ask? Ask for what? Ask who? It then suddenly became clear to me- I have built up a reasonable following on Twitter, primarily within the film community…why don’t I just ask if they want publicity and digital marketing help? So I did.

At the end of the day I had my first 3 clients.

By the end of that weekend I had 6.

By the end of April I had 12.

And Film Sprites PR was born.

Of course, here’s the caveat: don’t do what I did! Or, if you do, make sure you have the things I didn’t have when I started; things like seed money, a clear brand with a clear message and a great website. I ended up having to cobble things together and pick up things I had no clue about, like SEO, because I didn’t have the money to outsource. I learned website design. I learned graphic design basics. I began to build up a fully fleshed-out and realised brand. Even though it was a messy start, I don’t regret that at all. It makes for a cute story, but also I look back at what I didn’t know then and compare it to what I know now and I’m proud of my progress. Film Sprites PR has assisted over 25 filmmakers in NZ, the US, UK, Canada and Australia with publicity, digital marketing and crowdfunding campaign assistance. Sprites has worked with filmmakers whose portfolios have included films that have starred the likes of Norman Reedus, David Carradine, Benedict Cumberbatch, and Claire Foy. Most importantly to me, Sprites has helped to connect filmmakers to their audiences and helped them create a strong brand around their filmmaking.

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Some of Film Sprites PR’s past and present clients

The Future….

Believe it or not, I never actually wanted to work for myself. It’s true! I had always thought about building up my skills and expertise and a strong portfolio and eventually take on a role with a distributor or studio. That’s still something I’m aiming for, and something I would like to happen in the future. But for now, I’m really excited about what’s happening and what the future holds, both for me and for the filmmakers I’m honoured to work with.

If there’s anything you can take away from my story, I hope it’s this: following your heart and honouring your truth are vital. There are so many things the world can take away from us physically, emotionally or mentally, but your truth is something that can never be denied within you. You don’t have to do something as dramatic as starting a business, but you can start your own personal revolution right now. Don’t wait.

 

 

 

Blogging For Filmmakers: Swipe These Ideas For Blog Content!

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This month, we’re focusing on blogging for filmmakers and how you can grow your audience and awareness for your filmmaking with a blog. The first post in the series covered some of the advantages of blogging, and now we’re diving deeper and looking at the type of content you can generate.

When it comes to blog content as a filmmaker, the sky is the limit! Here’s a few broad ideas to get you started if you’re completely new to blogging but want to start:

Updates on your film: one of the easiest ways to generate blog content is by providing filmmaking updates. Got a mailing list? You can cross-purpose your updates on both. Talk about your successes, let people in on great on-set anecdotes and happenings, and think about embedding some behind the scenes video or images.

Your filmmaking process: some filmmakers truly enjoy talking about the filmmaking process (both technical and creative), and some don’t. If you’re in the former category you might want to approach this with great gusto. Who and what inspires you and informs your creative process? If you chose to film on film instead of digitally, what was the reason? What challenges have you faced in your career? There are endless variations on this theme and so many more subjects that are great for blog posts.

Hot topics in filmmaking: there’s so many things happening in the film industry at any given day, whether it’s a studio merger, changes in the streaming and VOD landscape or other industry buzz there’s always something to write about. This is a great option if you’re particularly passionate about a hot topic. A word of caution from a publicity point-of-view: it’s best not to go off on a rant!

Guest blogging: want to write occasionally, but don’t have the time to commit to regular blogging? Guest blogging might be the idea for you. Providing blog content on another blog is also a great way to bring further awareness to your film and filmmaking. For instance, I recently guest blogged on We Make Movies on Weekends, talking about how movie PR works.

Sharing your filmmaking knowledge: this is another popular topic. Share filmmaking hints and tips, things you’ve learned in your filmmaking career, and offer advice. Share the wealth of knowledge you’ve gained through your filmmaking. This is something I do often on the Sprites blog, partly as another way of showing that I don’t just talk the talk when it comes to publicity of indie films, I also walk the walk and can show you ways of growing your audience and securing media (just like with this post).

In the next post on blogging for filmmakers, we’ll look at what to do when you want to blog…but you’re really stuck! I’ve got a few techniques to help the ideas flow.

How Blogging Can Assist With Promoting Your Indie Film or Webseries

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In the 21st century we tend to take things like blogging and social media for granted. It’s part of our everyday landscape. It’s easy enough to check your social media feeds and read a blog you love about a topic you’re passionate about. Back in the late 1990s when the Internet was starting to become mainstream blogging and social media were twinkles in the eye of their creators.

Blogging as we know it today didn’t exist, but there were websites which served as proto-blogging/ social media platforms, like Open Diary (which is now a subscription-only service) and Live Journal. You could share your thoughts and feelings with people around the globe, build up an audience…well, you get the picture. We now do this with social media and via blogs. These days, for every interest or topic there is a blog to match, including film.

Now, as you may already know, we’ve talked at length about how social media can assist with promotion of your film, but what about blogs? What benefits are to be gained by blogging regularly, and how can they translate into growing your audience for your films and filmmaking? This month we’ll be answering these questions and giving you some suggestions to help you create great content that people will not only enjoy but will share with their networks.

So, how can blogging be beneficial for promoting your indie film or webseries?

1. You can provide your fans with filmmaking updates: the beauty of blogging is that there are no hard-and-fast rules when it comes to the content you create, and updating your fans and audience is one way of producing great content. It can often be used instead of, or in tandem with, an email mailing list (but we’ll talk more about that in later posts).

2. It provides another way to reach and connect with your target audience: blogging can provide another piece of the audience building and publicity puzzle in conjunction with social media and earned and/or paid traditional media coverage. Not everyone likes or uses social media, so this is another way to reach hearts and minds online.

3. It can be beneficial when it comes to SEO of your website: if you choose to have a blog on your website as opposed to solely having a stand-alone blog, your posts can assist with site views and engagement through the tags, categories, blog titles and excerpts you choose to use for each post. Prior to having a blog on the Film Sprites PR website it was just a website, and once I began blogging regularly the site saw a huge upswing in visits which also culminated in more queries about PR and digital marketing services and more clients!

4. You can let people in on your filmmaking process: one thing I’ve seen filmmakers do very successfully with blogging is they let their audience in on their process. Just as behind-the-scenes photos and videos give audiences a tangible taste of your filmmaking, blogging can be a longer form of this. There are endless subjects to write about, and if you’re a keen writer and love sharing your process, inspiration and ideas then blogging is a very valuable tool for you to consider.

Stay tuned for our next post as we focus on blogging for filmmakers in February!