Every creative, entrepreneur and dreamer needs a ‘Brains Trust’: people who support you and your efforts and can assist you in various ways. I’ve found the majority of these people seem to pop up almost magically. Sometimes they will be friends, sometimes employers or ex-employers, sometimes people you least expect. I like to think of them as being like the people who give water to marathon runners; refreshing and replenishing them on their route so they can continue to success.
Whether you’re in the process of making your first film, working on a fledgling business, or trying to make your life better after tragedy, know this- you matter. Birthing anything into the world can be a lonely process, filled with doubt, regardless of the medium or purpose.
As much as I have loved what we do here at Film Sprites PR, I’m ready to start moving further towards my original dream and goal and I can’t do that alone. So it’s going to take more training, more networking and more heart than ever before. Here’s some of the lessons I’ve learned in the past 5 years.
When I first founded Film Sprites PR, I did everything on my own. I came from having my Bachelors’ degree and my PR certification to building a business from scratch (and almost accidentally!). But the time came when I could no longer learn through doing…I needed some mentoring- I was looking for my Yoda, my Obi-Wan, my Ancient One, my Tony Stark. Thankfully, I didn’t have to go to some far-flung galactic swamp to be taunted by a wrinkled green Muppet to receive the assistance I needed.
No matter what industry you are in, mentoring is a great idea. Having a mentor means you can receive insights and assistance from someone who is removed enough from your situation that they can give you impartial and practical steps to help you step fully into your greatness.
On April 14 this year Film Sprites PR will turn 3 years old. Yes, my humble little PR and digital marketing consultancy for film will become a rambunctious threenager. Part of the reason Film Sprites PR became a reality was because I could see that there were amazing filmmakers out there who deserved sparkling publicity and social media marketing…and I wanted to be of service.
But if it wasn’t for the spirit of these filmmakers themselves I wouldn’t have reached out. I might have waited pointlessly for my ship to come in instead of making my own opportunities. But interacting with indie filmmakers on Twitter and seeing the way they were making their own opportunities encouraged me to step out and do the same.
If you’re an entrepreneur you can learn so much from the world of indie film. Indie filmmakers are creative, resilient, self-starting, motivated and flexible- all the qualities that a lot of entrepreneurs embody or would like to embody.