Every creative, entrepreneur and dreamer needs a ‘Brains Trust’: people who support you and your efforts and can assist you in various ways. I’ve found the majority of these people seem to pop up almost magically. Sometimes they will be friends, sometimes employers or ex-employers, sometimes people you least expect. I like to think of them as being like the people who give water to marathon runners; refreshing and replenishing them on their route so they can continue to success.
On April 14 this year Film Sprites PR will turn 3 years old. Yes, my humble little PR and digital marketing consultancy for film will become a rambunctious threenager. Part of the reason Film Sprites PR became a reality was because I could see that there were amazing filmmakers out there who deserved sparkling publicity and social media marketing…and I wanted to be of service.
But if it wasn’t for the spirit of these filmmakers themselves I wouldn’t have reached out. I might have waited pointlessly for my ship to come in instead of making my own opportunities. But interacting with indie filmmakers on Twitter and seeing the way they were making their own opportunities encouraged me to step out and do the same.
If you’re an entrepreneur you can learn so much from the world of indie film. Indie filmmakers are creative, resilient, self-starting, motivated and flexible- all the qualities that a lot of entrepreneurs embody or would like to embody.