Maintaining Contributor Connection After Your Crowdfunding Campaign

The crowdfunding campaign for your film has finished, you’ve secured your funds and you’re ready for the next part of production. Congrats! This is a golden opportunity to continue to build anticipation for your film and keep forging links with your audience.

Sometimes with crowdfunding campaigns, the post-campaign period can be forgotten in the excitement of completing the film. Updates on the crowdfunding campaign page can go silent, and in some cases the campaign is not mentioned again- it’s a case of “so long, and thanks for all the fish” when it comes to contributors. So how do you make the most of the post-campaign period in order to keep momentum building for your film’s release and also increase your film’s visibility?

THE LAST: The Barber Brothers’ Campaign is On Point With Social Media

Now, Film Sprites PR is not handling publicity or digital marketing for the Barber Brothers’ crowdfunding campaign for their film The Last, but it’s been a pleasure seeing their Tweets pop up in my feed because they are so on point with social media for their campaign. When I see filmmakers that truly understand how to harness social media for their films, you bet I’m going to shout it from the rooftops. What makes me so gleeful about the campaign’s social media and crowdfunding page? I’m going to break it down for you.