I’ve seen what works with crowdfunding, and what doesn’t.
I’ve also seen crowdfunding myths pop up time and again; things that don’t seem to go away. They’re things which seem reasonable enough, but are counter-intuitive to successful crowdfunding. Today, I’m going to let you in on those myths, AND give you alternatives that will help you reach your target.
This week on the blog and on our social media we’ll be looking at various aspects of crowdfunding; from planning to some of the unusual things that may crop up in your campaign. If you’re not following Sprites on Facebook, Twitter or Instagram, make sure you follow so you don’t miss a second. PLUS- there’s going to be some great FREEBIES headed your way too!
I can say with complete sincerity that it’s been a complete blast bringing you our Crowdfunding for Filmmakers month! There’s been lots of great feedback and it’s been thoroughly enjoyable to bring to you hints, tips and advice on crowdfunding of your indie film or webseries. There have been people who have said: “well, what about my (insert non-film project here)?” No problem! All of the hints and tips we’ve provided here are easily adaptable to any campaign for any project- the reason for a filmmaking focus is, well, we work with filmmakers!
This post is going to be a little different from the previous crowdfunding posts, because I wanted to bring you a really useful toolbox of resources that can assist you with your crowdfunding, regardless of budget or size of project. Some of these resources are ones I personally use for the work we do at Film Sprites PR, some are really handy resources that will inspire and add to your crowdfunding resource and knowledge base. Plus, we’ve got a little freebie we’ve been hinting about via our social media as well! So, here’s some resources I hope you’ll find genuinely useful.
This month on the blog, we’ve focused on crowdfunding for filmmakers, covering subjects like aspects you need to consider prior to running a crowdfunding campaign for your webseries or film, common mistakes to avoid in your crowdfunding campaign, and the benefits of crowdfunding beyond the financial. In this post, I want to discuss a subject that is very close to my heart, which is publicity. Specifically, I want to discuss the role that publicity tends to play in crowdfunding campaigns.
Our month focusing on crowdfunding for filmmakers is in full swing, so now it’s time to talk about some common mistakes people make with crowdfunding campaigns.
Back in 2013 when I started getting to know the world of crowdfunding for independent film, I saw a lot of things that looked like best practice. But as I began to learn more, and as crowdfunding and social media began to evolve, I saw that these things were not only a misuse of energy, but could also be costing filmmakers opportunities to have people contributing to their crowdfunding campaigns.
The mistakes outlined below come from my observation and experience, as well as from assisting filmmakers with their crowdfunding campaigns. Avoid these mistakes at your peril!
Over the past 4 years I have been able to see what works in a campaign, what doesn’t, and the commonalities that add up to crowdfunding success and failure. One thing that remains true for every single crowdfunding campaign is this: preparation is vital.
So, how do you need to prepare for your crowdfunding campaign?
Chances are, if you hop onto Facebook, Twitter or Instagram and check out the pages of indie filmmakers and their films, you may encounter posts about crowdfunding campaigns. Since the “early adopters” phase of crowdfunding in the early 2010s, filmmakers are looking at crowdfunding and various crowdfunding platforms to help assist them in funding their projects. In fact, Film Sprites PR started primarily by promoting and supporting crowdfunding campaigns for filmmaking. In the almost 4 years of operation, we’ve assisted with various successful campaigns (which you can read more about here if you’re so inclined), and the creation of Sprites came about after being inspired by Amanda Palmer’s TED talk, The Art of Asking. We’ve seen what’s worked, what hasn’t worked, and everything in between. There’s nothing more fantastic than seeing a filmmaker not just cross the 100% mark, but exceed it and be able to celebrate with their donors, fans, friends and family!
There are a now variety of crowdfunding platform choices available to filmmakers; from film and TV-based Seed & Spark, through to all-or-nothing crowdfunding platforms like Kickstarter and flexible funding like IndieGoGo. And while this array of platforms gives filmmakers various options for their crowdfunding campaigns, there are many benefits of crowdfunding campaigns which go above and beyond providing funds for filmmaking and webseries creation.
It was the great Groucho Marx who said: “Outside of a dog, a book is a man’s best friend. Inside of a dog it’s too dark to read”. I’m hoping that anyone reading this post has not mastered reading inside a dog, but I think Groucho’s assessment of the magic of books is correct. And if you are an indie filmmaker, books can be a wise investment on your journey. Whether it’s technical texts or books to inspire, having a resource library at your disposal is very useful. Quite often when conversing with filmmakers, if there’s a book I know of that I think will be useful or that they will find interesting, I definitely make a recommendation. I also try and do an update on this subject on the blog as I find books that I know filmmakers, producers, people aspiring to work in the film industry, or entrepreneurs may find useful (and most importantly enjoyable).
Here’s an updated list of reading recommendations for filmmakers, people wanting to broaden their film industry knowledge base, entrepreneurs and dreamers everywhere.