Maintaining Contributor Connection After Your Crowdfunding Campaign

The crowdfunding campaign for your film has finished, you’ve secured your funds and you’re ready for the next part of production. Congrats! This is a golden opportunity to continue to build anticipation for your film and keep forging links with your audience.

Sometimes with crowdfunding campaigns, the post-campaign period can be forgotten in the excitement of completing the film. Updates on the crowdfunding campaign page can go silent, and in some cases the campaign is not mentioned again- it’s a case of “so long, and thanks for all the fish” when it comes to contributors. So how do you make the most of the post-campaign period in order to keep momentum building for your film’s release and also increase your film’s visibility?

How To Harness Twitter For Your Film’s Crowdfunding Campaign

At Film Sprites PR we have a particular fondness for Twitter. After all, it’s how we got started. We’ve seen how incredibly powerful it can be to convey a message, bring people together and grow a film’s audience.

It can also be a powerhouse when it comes to spreading the word about your film during a crowdfunding campaign. In 140 characters you can spread the word, share your vision and have contributors helping to back your creation. We’ve assisted with many crowdfunding campaigns for films, both in pre-production and post-production, and we’ve seen how well Twitter can work for crowdfunding. Most recently we assisted with the successful Kickstarter for Daphne Fisher’s Enough, helping to not only secure the $6K goal but also helping to raise an additional $945.

So how can you, as a filmmaker, harness the little blue bird to help secure the funds you need for your film? Here’s a few tips to help you make the best of Twitter during your crowdfunding campaign.

It’s A Marathon, Not a Sprint: Looking After Yourself During a Crowdfunding Campaign

A crowdfunding campaign is very much like having an additional full-time job. It can be tremendously exciting, and when that percentage marker is inching up towards the 100% mark it can be very tempting to work every hour of the day helping to get even closer. I know- I’ve been there! But making sure that you and your team look after yourselves during the campaign period is vital- you need to avoid burn-out.

With that in mind, I’m giving you the advice I have given filmmakers over the past two years when it comes to self-care during a crowdfunding campaign.

THE LAST: The Barber Brothers’ Campaign is On Point With Social Media

Now, Film Sprites PR is not handling publicity or digital marketing for the Barber Brothers’ crowdfunding campaign for their film The Last, but it’s been a pleasure seeing their Tweets pop up in my feed because they are so on point with social media for their campaign. When I see filmmakers that truly understand how to harness social media for their films, you bet I’m going to shout it from the rooftops. What makes me so gleeful about the campaign’s social media and crowdfunding page? I’m going to break it down for you.