When it comes to growing your audience for your filmmaking, blogging is one of those things that is nice to have but isn’t essential. That being said, if you’re keen to add regular blogging to your film publicity arsenal, there can be times when you might be stuck for ideas. Eeek! I’ve been there! If you’re keen to do a blog post (or have a few up your sleeve for later), but find that suddenly the creative synapses are firing, here’s a few ideas to help get things revved up again.
This month we’ve been looking at how blogging can be another tool to assist you in growing your audience for your filmmaking, and gave you some ideas to help get you started. We end our focus on blogging this month by answering common questions about blogging for filmmakers. Hopefully our spotlight on blogging this month has, at the very least, given you another tool to consider when building your audience and promoting your films. Time to answer some common questions about blogging so you can be inspired to give it a try if you haven’t already!
This month, we’re focusing on blogging for filmmakers and how you can grow your audience and awareness for your filmmaking with a blog. The first post in the series covered some of the advantages of blogging, and now we’re diving deeper and looking at the type of content you can generate.
When it comes to blog content as a filmmaker, the sky is the limit! Here’s a few broad ideas to get you started if you’re completely new to blogging but want to start.
Now, as you may already know, we’ve talked at length about how social media can assist with promotion of your film, but what about blogs? What benefits are to be gained by blogging regularly, and how can they translate into growing your audience for your films and filmmaking? This month we’ll be answering these questions and giving you some suggestions to help you create great content that people will not only enjoy but will share with their networks.
Regardless of whether it’s messaging your IMDb link to someone without context, or using a third-party provider to send an auto DM to your followers when they follow you, we need to get back to having the ‘social’ in ‘social media’.
In the post-production period, many films opt to crowdfund for post-production funds to finish the film, and this in itself can prove to be another opportunity to grow your social media audience and media exposure whilst securing your funds. If you’ve prepped thoroughly during pre-production through filming, chances are you have a wealth of materials available that you can use to let people know about the film, both on your crowdfunding page and via social media and regular media. People don’t like being bombarded with constant links to crowdfunding campaigns on social media, so if you can keep the consistent tone you have developed on your social media platforms from day one, you don’t run the risk of having people ‘switch off’ or unfollow. Yes, you can direct people to your crowdfunding campaign, but it doesn’t have to be done in a ‘salesy’ way.
Here at Film Sprites PR we are huge advocates of bloggers and podcasters. In the digital age one thing is certain: if you have an interest, there’s a blog or podcast for you. No matter whether you’re an avid hockey fan, a Whovian or love Himalayan cats, there’s content on the Internet that’s sure to be of interest.
If you’re a filmmaker you can probably tell me straight away which mainstream publications you’d want to see coverage about your film to appear in. But it’s worth remembering that film blogs and podcasts are just as valuable in terms of gaining exposure and reaching your audience.
The Film Sprites PR blog is getting a makeover! Nothing drastic, just a few content nips and tucks, as well as brand new updated information to keep you abreast of changes in the social media marketing and PR world.
Many of our most widely read posts will be coming back, so fear not! Check back soon to see what we’ve added.