Publicity Prep in Pre-production and Filming

Recently, I wrote about the optimal times for publicity and digital marketing of independent films (in that post I give filmmakers a handy timeline), but I wanted to discuss getting prepped in pre-production through to filming even further, because these are the key points when you can grow your audience in anticipation of your film’s release. It’s also a great period when you can gather materials that are going to be a huge asset when you submit your film to film festivals, look for a distributor and release your film.

Whether you hire a publicity and digital marketing consultancy for your film or not, it’s vital to have materials available that can be used for press kits, posters, promotional materials, DVD/VOD extras and further social media content. While it’s entirely possible to do publicity and digital marketing of your film solely in post-production and/or release, you have a better chance of succeeding in having people watching your film and your film securing media attention if you have a solid social media presence and materials available that media outlets can use. Investing additional time in pre-production and filming to ensure that you have these materials will save you a lot of time in post-production and release.

Watch With the Lights Off: Oliver Park Brings you Horror Shorts VICIOUS and STILL

Film Sprites PR is thrilled to be working again with the multi-talented Oliver Park, actor writer and director. We have had the great privilege of working with Oliver since 2015 and since then he has written and directed the terrifying VICIOUS (which is now free to view on YouTube) and is now in post-production with the short horror follow up STILL.

Vicious has won eight awards internationally, including Gold Award for Best International Film at Toronto After Dark and Platinum Award at the LA Horror Competition. It was nominated for a further seven awards, including Melis d’Argent at Molins in Spain.