After assisting on the pre-production crowdfunding campaign for Us Among the Stones (which was then titled This Family), Sprites is back working with writer/director D.R. Hood and the Likely Story team for their post-production crowdfunding campaign, which launches at the end of this week. Returning to the project feels like coming home. Rather fitting, considering the film is centred around a dutiful son (played by Laurence Fox) in thrall of his dying mother (played by Anna Calder-Marshall) who visits his childhood home during one weekend. Recently separated from his partner, he ends up in the middle of his colourful extended family as they descend on the family home. You may also be familiar with D.R. Hood’s first film, Wreckers, starring recent Emmy® Award-winner Claire Foy, Emmy® nominee Benedict Cumberbatch, and Shaun Evans. Wreckers won Best Film of the Perspectives Competition at the 2012 Moscow International Film Festival. D.R. Hood was also a nominee for Best British Newcomer at the 2012 London Film Festival and New Voices/New Visions Grand Jury Prize nominee at the 2012 Palm Springs International Film Festival. Us Among The Stones also reunites Hood with Wreckers creative collaborators Annemarie Lean-Vercoe (as DoP), Claire Pringle (as editor) and Wreckers actress Sinead Matthews starring as ‘Anna’.
I can say with complete sincerity that it’s been a complete blast bringing you our Crowdfunding for Filmmakers month! There’s been lots of great feedback and it’s been thoroughly enjoyable to bring to you hints, tips and advice on crowdfunding of your indie film or webseries. There have been people who have said: “well, what about my (insert non-film project here)?” No problem! All of the hints and tips we’ve provided here are easily adaptable to any campaign for any project- the reason for a filmmaking focus is, well, we work with filmmakers!
This post is going to be a little different from the previous crowdfunding posts, because I wanted to bring you a really useful toolbox of resources that can assist you with your crowdfunding, regardless of budget or size of project. Some of these resources are ones I personally use for the work we do at Film Sprites PR, some are really handy resources that will inspire and add to your crowdfunding resource and knowledge base. Plus, we’ve got a little freebie we’ve been hinting about via our social media as well! So, here’s some resources I hope you’ll find genuinely useful.
99% of the time, crowdfunding campaigns run relatively smoothly. You plan, prepare and launch your campaign, the contributions start to roll in, and things go according to plan. But there are times when things go “off script”. It doesn’t happen very often, and for the most part they’re things you may not have to worry about, but I think they’re worth mentioning in case they do arise in your campaign.
All of these examples are things which I have seen happen in campaigns over the past 4 years of assisting with crowdfunding through Film Sprites PR’s publicity and social media marketing services. They’re atypical, but knowledge is power- if things like this happen, at least you’ll know what to do about them.
This month on the blog, we’ve focused on crowdfunding for filmmakers, covering subjects like aspects you need to consider prior to running a crowdfunding campaign for your webseries or film, common mistakes to avoid in your crowdfunding campaign, and the benefits of crowdfunding beyond the financial. In this post, I want to discuss a subject that is very close to my heart, which is publicity. Specifically, I want to discuss the role that publicity tends to play in crowdfunding campaigns.
Our month focusing on crowdfunding for filmmakers is in full swing, so now it’s time to talk about some common mistakes people make with crowdfunding campaigns.
Back in 2013 when I started getting to know the world of crowdfunding for independent film, I saw a lot of things that looked like best practice. But as I began to learn more, and as crowdfunding and social media began to evolve, I saw that these things were not only a misuse of energy, but could also be costing filmmakers opportunities to have people contributing to their crowdfunding campaigns.
The mistakes outlined below come from my observation and experience, as well as from assisting filmmakers with their crowdfunding campaigns. Avoid these mistakes at your peril!
It’s a genuine pleasure to be bringing you a guest post from Daniel Harlow about Project Lodestar, UCLA Film Studies! Want to know what Project Lodestar is, and how you can participate if you are an independent filmmaker? Read on…
As you may know, this month we’ve been doing a focus on crowdfunding for filmmakers, and in a moment of synchronicity the IndieGoGo campaign for the 2018 Raindance Film Festival has begun! I don’t know about you, but I’m passionate about film festivals. Festivals are a celebration of cinema and a showcase of some of the best films around, and Raindance is no different.
So, why should you dig into your wallet and contribute to the crowdfunding campaign for this year’s Raindance Film Festival? Here’s 5 very good reasons
Over the past 4 years I have been able to see what works in a campaign, what doesn’t, and the commonalities that add up to crowdfunding success and failure. One thing that remains true for every single crowdfunding campaign is this: preparation is vital.
So, how do you need to prepare for your crowdfunding campaign?
As a publicist and digital marketer, I spend a significant time on the Internet. Whether it’s sending off a press release to a media outlet, pitching a potential story, generating social media content or crunching social media numbers, I’m either hooked to my laptop, tablet, or phone. And while that comes with the territory, because digital technology is so ubiquitous in everyday life, I found myself in a bit of a predicament.
The lines between work and life began to blur. I found myself looking at the number of ‘likes’ on my personal Facebook page, the follows on my personal Instagram…and feeling dejected. Why weren’t people engaging? Why did the feeds of people I knew look SO damn interesting compared to mine? WHY was I feeling like such a d*ck on social media?
It’s been a spook-tacular month at Film Sprites PR in more ways than one! There’s lots going on in the office, so I thought I’d share some of the things we’re working on, as well as some client updates!