Do Indie Films Really Need Publicity?

A few weeks ago I was so disheartened to see someone commenting on a forum thread, saying that there’s no point in having publicity for an independent film because unless it’s a studio-driven blockbuster it’s not going to get the “big” publications to post a feature or conduct an interview. But that’s the thing- the mainstream film industry (especially the big studios) has the benefit of publicity departments and unit publicists. Add to that a known director and a big-name cast and they have it made. But don’t forget: the directors and the well-known actors did not just pop out of holes in the ground, fully formed. They worked their way up. The same is true for independent filmmakers and up and coming actors.

And that’s one reason why independent films need publicity. Don’t think of it as “taking on the big boys”. It takes a long time to build a reputation and a body of work to progress in any field, and publicity can assist with that process.

Exciting Updates and News in the New Year

Film Sprites PR has been back in the office from January 14th, so we wish everyone a belated Happy New Year!

We had a tremendously exciting 2016 and 2017 looks set to be just as exciting.

Film Sprites PR: 2016 In Review

It’s been a whirlwind of a year here at Film Sprites PR and we’ve had the pleasure of assisting so many wonderful filmmakers with publicity and digital marketing of their films at various stages of production. That being said, we want to take a look back at what the year was like for us. Grab a cuppa, sit back and find out what we got up to in 2016.

What 2016 Taught Me (And How It’s Changing Things At Film Sprites PR)

Firstly, I had been seemingly treading water for a very long time. As much as I love what we do here at Film Sprites PR, I was itching to make even more of an impact and make even more of a difference. Thus, in addition to all of the genre films we assist with publicity and digital marketing services, we’re also looking to have more of a social impact by also assisting the wide spectrum of projects I talked about in a previous post. Part of the reason is that connection is at the heart of what we do here at Film Sprites PR, and so connecting filmmakers with these types of content to a wider audience that will support them is a huge privilege. One of the things I discovered whilst assisting with the Enough Kickstarter (albeit for a short time) was that social impact films encourage people to share their experiences. It helps create a wider dialogue around an issue or a subject. It moves people to a purpose.

How We’re Working to Support Even More Filmmakers in 2017

2017 is going to be our biggest year ever at Film Sprites PR and we’re looking to make even more of an impact.

In particular we’re keen to help support:
-LGBTQ content and filmmakers
-female filmmakers, screenwriters and cinematographers
-films which promote a diverse range of viewpoints and perspectives
-films which pass the Bechdel and DuVernay Tests
-films which aim to dispel the stigmas around mental illness and help to promote mental health awareness.