A few weeks ago I was so disheartened to see someone commenting on a forum thread, saying that there’s no point in having publicity for an independent film because unless it’s a studio-driven blockbuster it’s not going to get the “big” publications to post a feature or conduct an interview. But that’s the thing- the mainstream film industry (especially the big studios) has the benefit of publicity departments and unit publicists. Add to that a known director and a big-name cast and they have it made. But don’t forget: the directors and the well-known actors did not just pop out of holes in the ground, fully formed. They worked their way up. The same is true for independent filmmakers and up and coming actors.
And that’s one reason why independent films need publicity. Don’t think of it as “taking on the big boys”. It takes a long time to build a reputation and a body of work to progress in any field, and publicity can assist with that process.