Our world has changed significantly since the advent of social media. It connects us to like minded individuals, broadens our perspectives, and allows us to grow an audience for our work as creatives, whatever those creative endeavours might be. But on World Mental Health Day for 2019 I wanted to talk about the downsides of social…because they most certainly DO exist.
Recently on the blog I laid out some strategies for self-promotion for people who were reluctant promoting themselves and their work. It proved to be one of our most popular blog posts thus far. Initially, I had thought about discussing what to do when it came to self-promotion and networking if you were also an introvert, but decided to tackle that separately…hence this post.
Now, as you may already know, we’ve talked at length about how social media can assist with promotion of your film, but what about blogs? What benefits are to be gained by blogging regularly, and how can they translate into growing your audience for your films and filmmaking? This month we’ll be answering these questions and giving you some suggestions to help you create great content that people will not only enjoy but will share with their networks.
I know what it’s like as a creative or entrepreneur. You’re so passionately driven to achieve your goals and make your mark on the world that sometimes you make incredible sacrifices which could end up impacting your physical and mental well-being in the long-run. Certainly, if you’re on a film set and doing a night shoot, or working a 12 hour stretch on something urgent it can be hard to slot self-care into your schedule, but it can be done. None of the advice below is new, or complicated- it’s straight-forward, no-nonsense, and you will be aware of these strategies anyway. Now’s the time to take notice of them and make them a priority!
I firmly believe that there is no such thing as a wasted opportunity. Even in your bitterest disappointments, you’ll find a diamond in the ashes. You might have to wait a while to find that diamond (because let’s face it- disappointments are awful and you might ruminate for a while), but it’s there. If you’re in the indie film industry, you’ll know that sometimes productions fall through, you might not get the role, or locations that were initially viable at the start of production are taken off the table suddenly. None of this is a waste of time. A production that stalls or doesn’t go through to post is valuable experience. The role you didn’t get gave you the opportunity to audition and put yourself in front of an agent and director and put yourself on their radar for future projects. The location you had your heart set on that was made unavailable may open the way for a better location
Trying to achieve any kind of dream is hard work, and seeing progress is the fun part. But there are times along the way when you may feel like chucking it in: the project stalls, you can’t see any forward momentum, or you’ve faced a massive disappointment. It’s completely natural to feel all the feels and want to give up. And yes, I’ve been there! I can’t tell you how many times I’ve wanted to give up. I’m still here to tell the tale, though, and right now I’m moving further towards my next goal more than ever before.
One of the reasons I was compelled to write this post was because, admittedly, I did have a recent period where I was ready to give up, and thankfully I didn’t. I wished, however, that someone had been able to give me the sort of pep talk I’m about to give you…and thus this blog post was born. So here’s some of the things I’ve learned about wanting to give up, and how to reset it and move forward.
It was the great Groucho Marx who said: “Outside of a dog, a book is a man’s best friend. Inside of a dog it’s too dark to read”. I’m hoping that anyone reading this post has not mastered reading inside a dog, but I think Groucho’s assessment of the magic of books is correct. And if you are an indie filmmaker, books can be a wise investment on your journey. Whether it’s technical texts or books to inspire, having a resource library at your disposal is very useful. Quite often when conversing with filmmakers, if there’s a book I know of that I think will be useful or that they will find interesting, I definitely make a recommendation. I also try and do an update on this subject on the blog as I find books that I know filmmakers, producers, people aspiring to work in the film industry, or entrepreneurs may find useful (and most importantly enjoyable).
Here’s an updated list of reading recommendations for filmmakers, people wanting to broaden their film industry knowledge base, entrepreneurs and dreamers everywhere.