How I Built Film Sprites PR

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If you want to find out how to make triple digits in a year….this is not the right post for you.

Similarly, if you’re looking for juicy stories about red carpets and celebrity encounters…this is also not the right post for you.

So, why should I bother reading?, you might say. Well, if you want to gain some insight on chasing your dreams, being of service to a community you’re passionate about, and how to thrive (and not just survive) after disaster and loss…this is definitely for you. If you got up this morning, feeling hopeless about a cherished dream and stumbled across this post, then perhaps this is for you. In fact, when I first started I wish I had someone who could give me insight into their path and perhaps inspire me to pursue my dreams further. Maybe I can do that for you.

Auspicious beginnings

Film has been my great love for as long as I can remember. When I was very young, I recall my first trip to the cinema with my Mum to see Labyrinth on the big screen. I remember the colour and pattern of the cinema complex’s carpet, the other film posters on the walls (films like Blind Date and Masters of the Universe were playing), the smell of popcorn, Fizzy Fruits and Jaffas…and the magic on the screen. Growing up, I could remember every film I went to with friends, every film I saw at slumber parties and the classic films that made a huge impression on me. It was an illicit viewing of Danny Boyle’s Trainspotting as a teenager that really cemented my passion for films, however. I began to seek out films that went above and beyond the traditional blockbuster fare, immersing myself in Kubrick, Bergman, and following Quentin Tarantino’s then-blossoming career. There had been the odd thought about working in the film industry when I was older…but I dismissed it as easily as you’d flick a fly away from your face. People I knew didn’t work in the film industry. They picked a trade or got a Bachelor’s, they went to nursing school or teacher’s college. I had considered working in PR, however- I had been writing and submitting manuscripts to publishers from the age of 11 (yes really!), and was a freelance journalist at the age of 17 while still in school. I wrote articles for the Christchurch Press’s now defunct youth interests page.

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One of my articles for the Christchurch Press’s YOUth page (now defunct)

Unfortunately, a very severe bout of glandular fever with complications meant that by the time I left school I didn’t have the energy to pursue a definite career path straight away, and when I did I chose teaching. I should have known that that wasn’t the right path for me, because every Thursday when I didn’t have any classes or lectures in the afternoons I would sneak away and watch a film at the local cinema. I know a lot of people don’t like the idea of going to the movies alone, but I loved it. You block the rest of the world out. You become one with the screen. Nothing else matters.

Crisis Point

I didn’t finish my teaching degree, and ended up aimlessly working through my 20s in various roles, including retail and administration. But 2011 would dramatically change everything. The old would be swept away whether I liked it or not. I didn’t think a natural disaster could have such a dramatic impact on my life…but it did.

Christchurch Earthquake Building

We’d had an earthquake in September of 2010 and while it was large in magnitude, Christchurch managed to try and get back to normal as soon as possible. We had a huge amount of aftershocks, something which is unnerving and deeply unsettling, but we didn’t think it could get any worse than that. February 22, 2011 proved us wrong.

I was one of the fortunate ones- my friends and family all came out unscathed, and while we had to boil water that came to us from milk tankers for a week or so, we had power. My flat was structurally sound, my parents were fine and we even celebrated my partner’s birthday 5 days after the quake with a small chocolate mud cake we managed to source from a local supermarket. But I didn’t come out completely unscathed. I was a wreck. I lost hope. I grieved for the people who had lost their lives…and I grieved for the city I had grown up in. Things got very, very dark.

The Muses to the Rescue

It’s a very strange feeling to grow up in a place that seems to change gradually over time and then have everything seemingly change overnight. For months after the quake I struggled seeing landmarks and places I’d known by heart suddenly disappear. Huge swathes of land in the central city and in the suburb where I grew up suddenly became a blank canvas. You would have clusters of particularly violent aftershocks that would have you at your wit’s end. I stayed with a friend up north for a week and one day her dog bumped the chair I was sitting in and immediately my nervous system registered it as an aftershock. They thought it was hilarious. I didn’t. I stopped going to the cinema, which was a really bad sign for me. It wasn’t that I was afraid that a bad aftershock might happen….I just didn’t have the strength and energy.

But then a limited screening happened that tempted me out of my house and into the cinema….and something clicked. The muses of cinema poked and prodded at me, and I for the first time in what seemed like forever I felt like I was stirring from a slumber. I was so inspired that by the time I left the screening I couldn’t speak. I didn’t want to speak. It felt like such a sacred moment that words would feel dirty at that moment. I knew I had to make a change. I had waited too long to really, truly live my life and achieve my dreams. This was it- there was no turning back.

Thank You, Amanda Palmer

There’s a brand of cheese here in New Zealand whose tagline in their commercials is ‘Good Things Take Time’, and that’s exactly what happened with my career. I had gotten a Bachelor of Arts in my mid-twenties, but I pursued a Certificate in Public Relations and Business Communications as well. While I was studying, I began to network with filmmakers around the world and build up my social media network. I figured, hey- it’ll be easy getting a film job…right? Not quite. After asking for advice, a few closed doors and not really knowing where the heck I was going, something happened that I didn’t expect.

It was April 17, 2014. That morning, I had stumbled across Amanda Palmer’s TED talk on The Art of Asking. Another truth bomb, another flash of inspiration…but I didn’t do anything with that inspiration immediately. Prior to this, I think I expected the Universe to do the heavy lifting for me. I’d actually missed out on a really huge opportunity in 2013 but I was 2 weeks too early for it (my intuition kept telling me on the day I was due to fly to Wellington and it was snowing that I should re-schedule my flight for 2 weeks’ time, but did I listen? Noooo!). I went about my day, doing rather mundane things but a little voice inside me kept saying: “ASK.” Ask? Ask for what? Ask who? It then suddenly became clear to me- I have built up a reasonable following on Twitter, primarily within the film community…why don’t I just ask if they want publicity and digital marketing help? So I did.

At the end of the day I had my first 3 clients.

By the end of that weekend I had 6.

By the end of April I had 12.

And Film Sprites PR was born.

Of course, here’s the caveat: don’t do what I did! Or, if you do, make sure you have the things I didn’t have when I started; things like seed money, a clear brand with a clear message and a great website. I ended up having to cobble things together and pick up things I had no clue about, like SEO, because I didn’t have the money to outsource. I learned website design. I learned graphic design basics. I began to build up a fully fleshed-out and realised brand. Even though it was a messy start, I don’t regret that at all. It makes for a cute story, but also I look back at what I didn’t know then and compare it to what I know now and I’m proud of my progress. Film Sprites PR has assisted over 25 filmmakers in NZ, the US, UK, Canada and Australia with publicity, digital marketing and crowdfunding campaign assistance. Sprites has worked with filmmakers whose portfolios have included films that have starred the likes of Norman Reedus, David Carradine, Benedict Cumberbatch, and Claire Foy. Most importantly to me, Sprites has helped to connect filmmakers to their audiences and helped them create a strong brand around their filmmaking.

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Some of Film Sprites PR’s past and present clients

The Future….

Believe it or not, I never actually wanted to work for myself. It’s true! I had always thought about building up my skills and expertise and a strong portfolio and eventually take on a role with a distributor or studio. That’s still something I’m aiming for, and something I would like to happen in the future. But for now, I’m really excited about what’s happening and what the future holds, both for me and for the filmmakers I’m honoured to work with.

If there’s anything you can take away from my story, I hope it’s this: following your heart and honouring your truth are vital. There are so many things the world can take away from us physically, emotionally or mentally, but your truth is something that can never be denied within you. You don’t have to do something as dramatic as starting a business, but you can start your own personal revolution right now. Don’t wait.

 

 

 

REALLY Stuck For Blogging Ideas? Here’s Some Sanity Savers

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As you may know, we’ve made blogging for filmmakers a focus of our blog content this month, and SURPRISE! here’s a bonus entry to round out the month.

When it comes to growing your audience for your filmmaking, blogging is one of those things that is nice to have but isn’t essential. That being said, if you’re keen to add regular blogging to your film publicity arsenal, there can be times when you might be stuck for ideas. Eeek! I’ve been there! If you’re keen to do a blog post (or have a few up your sleeve for later), but find that suddenly the creative synapses are firing, here’s a few ideas to help get things revved up again. They’re based on my very own experiences of having a complete and utter ‘brain fart’ (for want of a better term):

Do a content digest: ever come across content on the web that you think everyone should see? No, not just cats in suits. Or maybe that’s just me….! Perhaps you find an inspiring TED talk about creativity, a SXSW chat with a filmmaker, or a book on screenwriting that rocked your socks off. These can be repurposed into a content digest blog post. I have done this several times on here, mostly because I had found books, videos apps and filmmaking tools that were too good not to share. In fact, one of the most visited and shared posts on this blog was The Indie Filmmaker’s PR and Digital Marketing Toolkit

Make a list: it sounds like a no-brainer, but how many times do we have ideas swirling in our brains like some delicious creative soup but we don’t write them down? Take some time, make a list, a mind map, a diagram…whatever your chosen recording method is. Get those potential blog post ideas down on paper and keep them somewhere you can refer to them for later. Another option if you’re not going to be doing a blog post updating people on your film’s progress, etc, is to have a jar on your desk where you’ve written blog post ideas on slips of paper and pick one.

Elaborate on past posts: perhaps you’ve touched briefly on a topic in a previous post and think it would make a really excellent separate post. Or perhaps you want to revisit an earlier post and elaborate further (or do an update). Either way, there can be some hidden gems in previous posts that can be teased out, repurposed or elaborated on in a fresh and exciting way in a new post.

Don’t sweat it: if you’re really, truly stuck…don’t sweat it! Walk away, do something completely different, or leave it for another day. Blogging shouldn’t be a chore or something you feel tied to. If you’re not feeling it, just leave it. And don’t feel obliged to write about the things you think people want to hear about, either. If it’s not something you’re passionate about sharing, don’t force it. I look at it like redecorating your living room. You redecorate your living room in the way you want to redecorate it, in a way that reflects you, your lifestyle and your family. You don’t look at the redecorating process and go: “gosh, I should have a red feature wall with my awards on it, because that’s what Cindy likes. If I don’t have that red feature wall, Cindy won’t want to come to our housewarming.” That redecorating analogy was brought to you due to the fact I’ve been binge watching Queer Eye on Netflix, but it’s true! There are way too many other things in life that cause pressure and stress, and blogging shouldn’t be one of them.

Happy filmmaking, and happy blogging! If you’ve enjoyed this month’s spotlight on blogging for filmmakers, we’ve got a treat in store for March. March is going to be a spotlight on crowdfunding, with loads of hints, tips and real world advice on how to make the most of crowdfunding your film.

Answering Questions About Blogging For Filmmakers

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This month we’ve been looking at how blogging can be another tool to assist you in growing your audience for your filmmaking, and gave you some ideas to help get you started. We end our focus on blogging this month by answering common questions about blogging for filmmakers. Hopefully our spotlight on blogging this month has, at the very least, given you another tool to consider when building your audience and promoting your films. Time to answer some common questions about blogging so you can be inspired to give it a try if you haven’t already!

Q: How often should I post? It depends on whether or not blogging is a big part of your marketing strategy for your filmmaking or a particular film you’re working on. You also need to take into account how busy you are at any given time- for instance, if you’re currently in principal photography chances are unless you have a team member dedicated to blogging on your behalf you’re not going to have a lot of time or energy to devote to such a rigorous posting schedule. Experts say you should post once or twice per week, but you don’t have to adhere to that particular rule, especially if you are posting regularly via social media.

You also don’t want to feel constrained by an obligation to post once or twice a week- you’re a creative person, and blogging shouldn’t feel like a chore. Post as often or as little as you like, but make sure you don’t have your blog going completely dead. Want to blog infrequently but still have a desire to create blog content about filmmaking or your film? See if there are indie film blogs and websites that would be interested in having you as a guest blogger.

Q: Where should I host my blog? The beauty of blogging is that there are hosting options a plenty! Depending on your website platform you may have the option to integrate a blog into that website (as we have). You may choose to operate a stand-alone blog in conjunction with your website. Alternatively, you may choose to have an account on a stand-alone publishing platform like Medium. It’s a good idea to weigh up your options before committing to something you may not end up using in the long-term.

The benefit of having your blog on your website is that it will help to drive more people to your website- they’ll come for the blog post and hopefully stay to look at your website.

Q: Should I share my blog posts on my social media channels? Absolutely! Blogging provides even more rich, shareable content to promote via social media. Some blogging platforms will have an integrated setting which allows you to share immediately to your social media channels when you publish, which takes the stress out of remembering to share your blog link.

Q: Help! I’m really stuck for content ideas! Have you tried turning it off and on again? Kidding!!! Check out our blog post about content ideas HERE. Currently filming or in post-production? You might want to see if one of your cast or crew would like to contribute a blog post, talking about the process. Perhaps your DoP wants to share some hints and tips, or one of your makeup SFX artists wants to share their career insights and give a sneak peek into their process. Blogging doesn’t have to be a solo effort.

Hopefully our spotlight on blogging in February has been food for thought. If you have a filmmaking blog (or you start one after reading our features on blogging), we’d love to know! Happy blogging and happy filmmaking!

 

How Blogging Can Assist With Promoting Your Indie Film or Webseries

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In the 21st century we tend to take things like blogging and social media for granted. It’s part of our everyday landscape. It’s easy enough to check your social media feeds and read a blog you love about a topic you’re passionate about. Back in the late 1990s when the Internet was starting to become mainstream blogging and social media were twinkles in the eye of their creators.

Blogging as we know it today didn’t exist, but there were websites which served as proto-blogging/ social media platforms, like Open Diary (which is now a subscription-only service) and Live Journal. You could share your thoughts and feelings with people around the globe, build up an audience…well, you get the picture. We now do this with social media and via blogs. These days, for every interest or topic there is a blog to match, including film.

Now, as you may already know, we’ve talked at length about how social media can assist with promotion of your film, but what about blogs? What benefits are to be gained by blogging regularly, and how can they translate into growing your audience for your films and filmmaking? This month we’ll be answering these questions and giving you some suggestions to help you create great content that people will not only enjoy but will share with their networks.

So, how can blogging be beneficial for promoting your indie film or webseries?

1. You can provide your fans with filmmaking updates: the beauty of blogging is that there are no hard-and-fast rules when it comes to the content you create, and updating your fans and audience is one way of producing great content. It can often be used instead of, or in tandem with, an email mailing list (but we’ll talk more about that in later posts).

2. It provides another way to reach and connect with your target audience: blogging can provide another piece of the audience building and publicity puzzle in conjunction with social media and earned and/or paid traditional media coverage. Not everyone likes or uses social media, so this is another way to reach hearts and minds online.

3. It can be beneficial when it comes to SEO of your website: if you choose to have a blog on your website as opposed to solely having a stand-alone blog, your posts can assist with site views and engagement through the tags, categories, blog titles and excerpts you choose to use for each post. Prior to having a blog on the Film Sprites PR website it was just a website, and once I began blogging regularly the site saw a huge upswing in visits which also culminated in more queries about PR and digital marketing services and more clients!

4. You can let people in on your filmmaking process: one thing I’ve seen filmmakers do very successfully with blogging is they let their audience in on their process. Just as behind-the-scenes photos and videos give audiences a tangible taste of your filmmaking, blogging can be a longer form of this. There are endless subjects to write about, and if you’re a keen writer and love sharing your process, inspiration and ideas then blogging is a very valuable tool for you to consider.

Stay tuned for our next post as we focus on blogging for filmmakers in February!

We’re Having a Spook-tacular Month!

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It’s been a spook-tacular month at Film Sprites PR in more ways than one! There’s lots going on in the office, so I thought I’d share some of the things we’re working on, as well as some client updates!

It’s been a pleasure to work with horror writer/director Oliver Park for the past few years, and his first horror short, Vicious, has received over 1.1M views on YouTube! He’s currently in LA, talking with studios about the possibility of making Vicious a feature film, as well as talking about other projects. His latest horror short, Still, is being released later this year. You can check out the teaser HERE.

Oliver Park Horror Press

Just some of the press Oliver Park has received- including being in a Buzzfeed article!

And in a similarly spooky vein, Film Sprites PR is assisting H2Ow Productions with PR and digital marketing of Ao-Terror-Oa. The brainchild of producer Hweiling Ow, Ao-Terror-Oa is a horror anthology linked by one unique element- New Zealand culture. Ao-Terror-Oa was funded by NZ On Air and Google, with the shorts being shown on YouTube. In addition to the 6 shorts, there are 2 mini-series being shown on the H2Ow Productions YouTube channel: Hweiling Watches, where producer Hweiling Ow (who doesn’t like watching horror movies) watches horror while being hooked up to a heart monitor, and Body FX Basement of Horror, where the team from Body FX share their techniques. All of these combine to create 6 Weeks of Horror, starting October 27 (Oct 26 Northern Hemisphere time)! For more information, click HERE. Ao-Terror-Oa has already started to receive press attention from outlets like Stuff, Horror Society, Screenz and FilmDebate.

Another Film Sprites PR client, Apple Park Films, recently made their critically acclaimed feature film Little Pieces available to rent/buy via Amazon Video, where it achieved over 800 minutes of viewing time in the first week of release!

Little Pieces Film Poster

Apple Park Films’ latest short film, Emotional Motor Unit, is also coming to Amazon Video very soon. Emotional Motor Unit is a tale set in a dystopian world where emotions are secondary to output. In order to achieve a writing task, Writer (played by Little Pieces‘ Graham Cawte) will find out what it means to be human by interacting with an Emotional Motor Unit robot (played magnificently by Francesca Burgoyne).

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And as we head closer towards the end of 2017, if you’re releasing your film in 2018 it’s a good time to chat with us about publicity and digital marketing. Our services include:

  • Copywriting (IMDb biographies, website copy)
  • Social media marketing (Instagram, Twitter, Facebook)
  • Press kit and press release creation
  • Pitching to media (both traditional and new media)
  • Crowdfunding campaign publicity, promotion and support

Spots fill fast, so get in touch! Don’t forget, you can also find us on Facebook, Instagram and Twitter. You can also connect with me on LinkedIn.

And if you’re planning to celebrate Halloween this year- make sure you have a safe and happy time! It’s a good time to enjoy some of those classic horror films, as well as some of the newest releases!

 

Film Sprites PR At Big Screen Symposium 2017

Film Sprites PR at Big Screen Symposium 17

On the weekend of September 30 and October 1st, people from the entire spectrum of the film industry in New Zealand converged on Auckland to take part in Big Screen Symposium 2017. It was Film Sprites PR‘s first year at the Symposium, and due to the fact that we’ve worked mostly with international films thus far, it felt like a bit of a homecoming. For two wonderful days we were treated to a line-up which included speakers from various threads of the industry, including directors, producers, a casting agent, and writers. There was also plenty of time to network and catch up with old friends (as well as make some new ones).

The theme of Big Screen Symposium 17 was Authenticity and Pretence, a theme which is so pertinent in the digital age. As Big Screen Symposium Director Esther Cahill-Chiaroni notes in her introductory letter which accompanied the schedule: “[i]n an age of selfies and fake news, what is the role of the storyteller and how is it that sometimes ‘making shit up’ enables us to get closer to the truth?” Thanks to the wealth of information given via talks, masterclasses and the keynote address, I know we all came away with our own unique answer for that question.

Participants were spoiled for choice when it came to selecting which sessions to attend, because there were so many tempting choices and so many opportunities to learn even more! In particular, I thoroughly enjoyed the masterclass with writer/director David Michôd. I personally consider his first feature, Animal Kingdom, to be one of the finest Australian films of the 21st century, so to hear about the process behind this film (and his latest, War Machine, now on Netflix) was refreshing. I can definitely say his road to the completion of Animal Kingdom is the definition of “authenticity”, especially when it came to the remarkable performances of his cast, including Ben Mendelsohn and Jacki Weaver.

Equally engaging was the Casting Matters session with casting director Kerry Barden of Barden Schnee Casting. Kerry’s credits include American Psycho, Spotlight, August: Osage County and Winter’s Bone (and that’s a fraction of his credits!). It was interesting to discover the role of a casting director, the interaction between casting directors and the film’s director and listen to Kerry’s anecdotes about working in the film industry.

From the producing side of things, it was a delight to hear from Kylie du Fresne of Goalpost Pictures Australia (whose producing credits include the smash hit The Sapphires and popular TV series Cleverman), and Midge Sandford (whose first project as Sanford/Pillsbury Productions with her producing partner Sarah Pillsbury was Desperately Seeking Susan). One of the really interesting things that came out of both sessions from both speakers was the concept of having a producing partner, and how beneficial that can be from a producing point of view.

As well as publicity and digital marketing, distribution is one of my great areas of interest in the film industry, so it was a real treat to hear from Peter Broderick, distribution expert, leading the charge in the “New World of Distribution”. His knowledge of distribution is so pertinent, I encourage you to go to his website and make sure you sign up to his mailing list. Peter was knowledgeable, but also incredibly approachable and engaging (and let’s face it- I’m always going to like someone who has a giraffe on their business card and penguins on their website!).

I would be completely remiss if I didn’t mention NZFC CEO Dave Gibson’s final address in this current position, where he announced additions to NZFC’s gender policy, which you can read here. It’s a step in the right direction to not only encourage women to participate in the film industry, but to continue to support women currently working in the industry as well.

If you want to see the entire line-up of speakers who attended Big Screen 17, you can look on the website. A massive thank-you to everyone involved in the weekend, from the Big Screen Symposium team through to the speakers, sponsors and everyone working behind the scenes to make things run smoothly. I look forward to attending next year.

Why There’s No Such Thing As A Wasted Opportunity

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Many years ago, I trained to be a primary school teacher*. I was fresh out of high school, the world was big and uncertain and I chose to go to Teacher’s College. On the first day in our first class, our lecturer got us to introduce ourselves to one another. There were so many bright, bubbly people who were excited to be undertaking the journey. Some had waited their entire lives to become a teacher.

And…then there was me.

I couldn’t tell you why I wanted to be a teacher. I think partly it was parental pressure, partly trying to suppress my real desire to work in the film industry. So I persisted with this path for 3 years. I did well with the academic work, my teaching placements also went well. I was one teaching placement and a university paper away from graduating when I decided that this really wasn’t for me.

I felt like a complete and utter failure. My parents were supportive of my decision to leave, but I knew they were disappointed as well. In hindsight, it was the right thing to do- schools need teachers who are 100% passionate about what they do and can instill that into their teaching. The classmates I had whose eyes lit up on the first day and had wanted to teach from a very young age were exactly what the education system desperately needed (and subsequently they have gone on to have very successful teaching careers).

But what at first seemed like a complete loss was actually a gift. I may not have gained my teaching degree, but along the way I gained valuable skills which transferred over into everything I did subsequently. Even now, the skills I gained all those years ago are appropriate for the work I do in publicity. There’s not a lot of difference between the research, planning, implementation and review of a lesson plan and the research, planning, implementation and review of a publicity campaign. Teaching taught me how to be adaptable, to manage my time effectively and work with a wide range of people. Better yet, when I did a Bachelor of Arts a few years later I was able to cross-credit some of my teaching courses over into my BA and ended up completing my degree in 2.5 years instead of 3.

I firmly believe that there is no such thing as a wasted opportunity. Even in your bitterest disappointments, you’ll find a diamond in the ashes. You might have to wait a while to find that diamond (because let’s face it- disappointments are awful and you might ruminate for a while), but it’s there. If you’re in the indie film industry, you’ll know that sometimes productions fall through, you might not get the role, or locations that were initially viable at the start of production are taken off the table suddenly. None of this is a waste of time. A production that stalls or doesn’t go through to post is valuable experience. The role you didn’t get gave you the opportunity to audition and put yourself in front of an agent and director and put yourself on their radar for future projects. The location you had your heart set on that was made unavailable may open the way for a better location.

A few years ago I spoke to a filmmaker whose short was crowdfunding on Kickstarter. With Kickstarter, it’s a case of “all or nothing” for funding, and the campaign didn’t look like it was going to reach 100%. The filmmaker was incredibly positive about things. “OK, we’re not going to get the funding. That’s fine,” he said to me, “but having our crowdfunding campaign on Kickstarter meant we were able to gain positive awareness around our campaign, so we’ve got a solid grounding for the next steps”.  He subsequently used the data from the campaign to look at what worked, what didn’t and what they could do in the future to ensure they had a successful campaign.

Currently, I am transitioning from working for myself to potentially joining a new PR team and that has meant sending out a lot of applications and getting in touch with agencies. I’m not worried about rejections, because connecting with agencies is another opportunity to network, and at the very least they are aware of me and what I have been doing as a freelancer. I chose to look at this undertaking as being a positive one, no matter what. Eventually, there will be the right position and it may come from somewhere completely unexpected. You can never underestimate the power of networking- there are times when someone will know of another person who is looking for exactly the skillset you possess and can put you in touch.

So if you receive a rejection e-mail, you don’t get a callback or things go kaput on a production- find the gift in it. There’s always some experience or skill you have gained during the process that can be of use later on, you just have to find it.

*= for those of you who are American, primary school is the equivalent of elementary school.