Things I Wish I’d Done Differently When I Began My Film PR Career

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I turn 37 on Friday.

I’m completely fine with ageing- in fact, I relish it. I think my life has opened up in exciting new ways from the time I turned 30 and I can’t wait to see what my life will look and feel like by the time I reach 40.

Of course, with the dawning of a new natal year comes a time of reflection, and recently I’ve been thinking about when I started my film PR career in 2013 (with Film Sprites PR being born in 2014). There’s definitely a few things I wish I’d done differently. I don’t regret pursuing my career in a different manner, but there are some ‘tweaks’ I would have made earlier on that I believe might have made a difference.

So, why am I talking about this, and what are the implications for you, dear reader?

Perhaps you’ll gain some insight into your own goal-setting and career path. If you want a little bit more information about pathways to a job in publicity and digital marketing that are a bit more pain-free than the way I started, you can read about them in a recent guest post I did for We Make Movies on Weekends.

I’m also talking about this because so often on the Internet and on social media we see a very sanitized, edited version of people’s lives. We’ve seen an influx of beauty products touted to help you achieve a perfect selfie (including colour correcting concealer and tooth whitening pens)! I always talk about authenticity in social media, and here I am, pondering the past and bringing to light the messier, muckier aspects. It’s a crash course in not doing what I did! So what do I wish I’d done differently?

lynnaire macdonald film sprites pr

I regret not having a business plan: when I started in publicity, I was working as a freelancer under my own name. I didn’t have a goal to start a PR consultancy…I just wanted to be head-hunted. But fate had different ideas, and when I popped on Twitter on April 17th of 2014 to ask if filmmakers were looking for publicity and digital marketing assistance, the influx of requests took me aback. I literally had to work backwards! I didn’t have any seed money, my branding was very quickly knocked out on Canva in about 5 minutes, and I definitely did not have a business plan.

By the time I met with a business mentor in 2016 to ask about drawing up a business plan, however, he looked at my website and branding (which by now were up to standard) and went; “you need a business plan…why?”

I still wish I’d had it. Back in 2014 I was flying by the seat of my pants which only worked for a small amount of time before I had to go back to the drawing board again.

And again.

And again.

Even if you’re not going to be setting up your own business, I thoroughly recommend sketching out your long, medium and short-term goals. I knew what I wanted, I also knew what I wanted to provide in my role as a publicist, but I couldn’t articulate it- never a good thing when you work in an industry which requires clear communication!

I regret not attending networking events sooner: the beauty of working at home is that, well, you work from home. If you’re an introvert, you have the ease of not having to stick your neck out. But that can also be detrimental. Although I had spent from July of 2013 right up to the day I asked if people wanted my services constantly networking online, doing online networking still can’t fully replace networking with your colleagues and peers face-to-face. Thankfully now I enjoy networking events and the chance to meet people in various industry roles. If, like me, you’re an introvert you might want to check out a recent post I did about self-promotion and networking. These are strategies I’ve found that work very well.

I would have learned how to set up my website earlier than I did: initially, I started with a WordPress blog. Although it was rudimentary,  it did the job…at least for the first few months. Eventually the blog morphed into this website, with a blog attached. But that would happen a year and a half into working at Sprites. That’s a long time when you consider that a website is one of the places people come to to ascertain whether you’re a suitable fit for their services or not.

There are times when I didn’t listen to my gut…and I definitely learned the hard way: your intuition is an incredible tool. It’s that voice and feeling inside that tells you when things are going well…and when they’re not. My intuition tends to be very highly tuned now. If something is amiss, I have an internal GPS that feels like a guitar string snapping. When things are going well or I get an intuitive nudge in the right direction, it’s all tickety boo. But there have been times when I haven’t listened to my intuition to my detriment.

I definitely find that meditation and mindfulness practices really help to fine-tune your intuition.

What advice would I give to my younger self, and to anyone chasing their dreams? Believe in yourself. First and foremost, you have to have the grit and determination to see things through. Sometimes a goal can be a very lonely thing- people may not understand what you’re doing, you may have to go it alone for a very long time. So it’s imperative that when all the doors seem closed and you feel like you’re in an echo chamber you truly believe in yourself and your capabilities. The more you believe in yourself, the more willing you are to prove yourself to the world. The more willing you are to prove yourself to the world, the more people will see what you can do. It’s a snowball effect. Never give up, never give in.

 

The Art of the Pitch (and Why It’s Not Just For Publicists)

The Art of the Pitch

 

What’s your inbox like? How about your DM inboxes on social media? If they’re anything like mine, you’re inundated with unsolicited requests. If you’re a director, a producer (or a film publicist like me), you see them coming a mile off: links to videos, unsolicited requests from crowdfunding campaigns, showreels and more…things that clog up your inbox, take up your time and also distract you from the messages that matter.

Sadly, I cannot tell you the best way to avoid this (other than the nuclear option of blocking), but I can tell you how not to be THAT person, especially when you want to connect with someone for something and want to not only make an impression, but make things happen. Whether you want to collaborate with someone, network or pitch an idea, you can learn a lot from the way publicists pitch their clients to media.

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The art of the pitch is something that can be used successfully in many different arenas in your life, and I’m going to let you in on some of the techniques I use every single day that have assisted me in securing results for my clients. So, whether you’re making contact with someone for networking purposes to help further your filmmaking career or pitching your story idea to potential producers, these techniques are tried and tested:

Introductions are vital: remember the restaurant scene in The Disaster Artist where Tommy unsuccessfully ‘pitches’ his script? Don’t be Tommy! When I was building relationships with bloggers, websites and journalists at the beginning of my career, I would send an e-mail introducing myself and my business. The reason? I didn’t want to send an unsolicited pitch and have it be ignored. In fact, if I was particularly keen on having a film client interviewed by the media outlet I was getting in contact with, I would ask if they would like to be added to our media list for when we had films and filmmakers that their audience would be interested in. It worked so well that with some media outlets would prioritize my clients in terms of reviews/interviews/features. Whether you’re getting in touch with someone for networking purposes or discuss an up-coming project or script, a great introduction is vital.

Do your research: one of the things I hear frequently from journalists is the amount of times publicists get in contact with them wanting to secure a story for their client without actually doing their research. This means they get pitches for beauty products when they are a site that has nothing to do with beauty and/or doesn’t have an audience that would care about beauty products (let alone purchase them). It happens more than you’d like to think.

The same goes for pitching ideas, networking and getting in touch with people you really want to work with. Don’t just do a cursory skim of their website. I had a rambling, incoherent pitch arrive in my inbox the other day from a writer who was looking for a female filmmaker to shoot his script. When I told him that I wasn’t a filmmaker, I was a film publicist, he was extremely red-faced and horrified. The problem? He’d been given a list of female filmmakers to contact…but whoever compiled that list hadn’t done their homework…and he hadn’t either.

Craft your communications: here is the absolute best piece of advice I can give you when it comes to contacting anyone for any reason. Keep this phrase in your head as you write: what’s in it for them? Don’t think about what you want to get out of this communication- hone your writing so you highlight any benefits or advantages for them.

Here’s an example from my world: when I have a client and I’m pitching to journalists, I’ll highlight what’s newsworthy in bullet points, bearing in mind what’s newsworthy about my client and/or their film. For instance if I’m pitching to a film-related website that has a strong commitment to championing women in film, perhaps I’ll mention that the film passes the Bechdel Test, or something similar if it is applicable.

the art of the pitch women in workroom

Take the virtual into the real: communications over e-mail and Skype are great, but if you have the possibility of meeting up, it’s worth suggesting having a coffee meet…and yes, you will be buying. Including a suggestion of a coffee meet is a great way to take the working relationship a step beyond an email. I quite often schedule time in the year where I will go to Auckland or Wellington to meet up with film industry contacts and acquaintances over coffee in order to talk about potential new collaborations, opportunities, and to see what’s happening up north in the industry.

Hopefully these tips will help you hone your communications to connect with the people you want to work with…and make a positive impact. Happy filmmaking!

 

Making E-mail Marketing Part of Your Film’s Publicity Strategy

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Back in the late 90’s I created my first e-mail newsletter. It was a film news and reviews newsletter, very basic and in plain text. I gained subscribers through friends and acquaintances. Before long, I had around 300 subscribers- not many in today’s terms, but not bad! I would scour the Internet for film news, do reviews of favourite films, and so on. When I look back, it was sort of a foreshadowing of what I do now!

E-mail marketing has thankfully come a long way from my rudimentary attempt in the 1990s, and it’s something that can be extremely useful for connecting with your audience as an independent filmmaker. It can also be integrated into your film’s publicity strategy in some very fun ways.

If you’ve had the experience of crowdfunding before, you’ll know that many of the various crowdfunding platforms provide a space for updates. When you post an update on your crowdfunding page, it’s also e-mailed to donors who contributed to your campaign. E-mail marketing is not all that different to providing those updates on your crowdfunding page. If you haven’t had the experience of providing updates to crowdfunding donors- no worries! E-mail marketing is easy, it can be incredibly fun and is a great asset to have as part of your film’s publicity strategy.

Where do I start?

It’s a good idea to pick an email marketing platform, like Sendlane or Mailchimp. I don’t recommend just sending out e-mails from your e-mail account as people won’t have the option to opt out of receiving your e-mails unless they e-mail you back. Email marketing platforms generally have the option of a free account provided you have under a certain amount of subscribers which is perfect for when you’re just starting out.

In order to grow your subscribers you can create a landing page for your film’s website or share the link to a sign-up form via your social media accounts.

email marketing for filmmakers

What about content?

When it comes to the content of your newsletter, the choices are endless! Here’s a few ideas:

  • Provide subscriber-only exclusives, like behind-the-scenes videos or giveaways (signed film posters, a prop from the film, etc)
  • Update subscribers with the film’s progress via short vlogs that can then be re-purposed via social media at a later date
  • Mobilise your subscribers to spread the word about the film (especially in the lead-up to release) by providing them with digital assets they can use on Facebook, Instagram and Twitter. These can be housed in a dropbox and subscribers can download them via a link in your newsletter. You can also provide sample tweets they can copy and paste
  • Let people into your filmmaking world: is music particularly important to your process? Share a list of songs or albums that have influenced you. Found resources that you know fellow filmmakers and filmmaking fans would love? Share them!

Experiment. Have fun. See where the mood takes you and what your audience responds to. It’s another way to connect with your audience from production onwards in an intimate and rewarding way.

And speaking of mailing lists….yes, we have one now. Sign up to our mailing list to receive film publicity, social media marketing and crowdfunding hints and tips, exclusive content, and occasional FREE resources. You’ll also be the first to be notified of discounted service rates. You can sign up HERE.

Self-Promotion and Networking For Introverts

self promotion and networking for introverts

Recently on the blog I laid out some strategies for self-promotion for people who were reluctant promoting themselves and their work. It proved to be one of our most popular blog posts thus far. Initially, I had thought about discussing what to do when it came to self-promotion and networking if you were also an introvert, but decided to tackle that separately…hence this post.

My name is Lynnaire MacDonald…and I am an introvert. Introversion gets a bad rap sometimes. People mistake it for shyness or think that introverts are unable to socialise effectively- not true! In fact, when people meet me they’re amazed when I say I’m an introvert. Introverts think deeply, have rich inner worlds and yes, when they need to they can shine on the stage, do the TED talk and show the world what they’ve got. You can see the definition of introversion here, but the real meat of it is that introverts are energized and drained in ways that are different to their extrovert peers. Introverts are energized by introspection and solitary activities, whereas they are easily drained by group activities and loud, busy environments.

Does that mean that being an introvert is a barrier to doing things like promoting your work, or attending networking events? Not at all. The key to doing so in a way that keeps you from feeling drained or overwhelmed is by having a few strategies up your sleeve. These are some of my tried and tested strategies:

Choose networking events and conferences wisely: as much as introverts would prefer to network with people via e-mail and social media, networking events or conferences are inevitable. The key is choosing events and conferences wisely. What do I mean by this? In my experience, small-talk can be draining, but really focused conversations about a topic are energizing for me and I get the most out of them. So, for instance, a general women in business-type networking event would be draining but going to a filmmaking networking evening or conference brings out the best in me because I can talk about the minutiae of filmmaking with the people I meet.

Have a conference or networking ‘wingperson’: sometimes there will be conferences or networking events where you don’t know anyone, and that can be unavoidable. But if you are attending an event and know someone else who is attending, think about asking them to be your ‘wingperson’ if it’s the first time you’ve attended that event. I had this happen last year at my first Big Screen Symposium. A friend and mentor was also attending and kindly introduced me to other people. This year I know I can attend the Symposium and I will see more than a few familiar faces.

Don’t be afraid to make an e-mail introduction: email introductions are fine, too, as long as each e-mail is genuine. No copy and paste, please! I have to do this often in my line of work so I’m used to doing this, but if you’re feeling a bit reluctant to reach out, test the waters by sending out one introductory e-mail a day for 5 days. Then 2 for 5 days, and so on.

Manage your energy levels: constant interaction with people over a sustained period of time can be draining, so it’s important to manage this by taking some ‘alone time’. Whether that’s grabbing some time to sit and read a book for a few minutes, or going for a solo walk, you need that time to recharge.

Know your ‘voice’:  self-promotion and networking as an introvert it can be difficult but it’s not insurmountable. It’s all about finding your ‘voice’ in various situations. For instance, I use a lot of humour in social media posts. I’m not afraid to say that something is shameless self-promotion, or use a cringe-worthy pun or ‘Dad joke’. Finding your ‘voice’ can be your superpower, because you know what works for you and what doesn’t. For instance, you won’t find me gushing over someone. I physically can’t do it- I find it draining and inauthentic. But I can connect with someone via social media over a shared interest or opinion. I once bonded with a fellow PR person over the UK version of Wallander (we had differing opinions on pickled herring, however).

Being an introvert is not a personality flaw. In fact, tapping into your ability as an introvert can help you both at work and in your personal relationships.

 

Strategies For Reluctant Self-Promoters

strategies for reluctant self-promoters

I can honestly say that I owe about 99% of the opportunities I’ve had in my career to being a smartarse.

And I don’t mean being a smartarse in a disrespectful way, but some of the biggest and most exciting opportunities in my life have arisen because I’ve been cheeky enough to ask for them in a playful way that doesn’t come off as pushy. This isn’t something that would work for everyone, but that’s my schtick. I pretty much live my life on the verge of telling a joke anyway, so using my sense of humour (and my cheekiness!) have become second nature.

It’s something I’ve had to develop over many years, because to be completely honest I’m very much a reluctant self-promoter. Part of it stems from the fact that here in New Zealand we’re not big on tooting our own horn. Part of it is because I’m very much an introvert, and while I can bring the energy for presenting a workshop or networking events, I need at least a day to recover afterwards. Introversion isn’t a hindrance to things like networking and self-promotion, but it needs careful consideration when it comes to utilising your energy resources and being at your best (I’m sure many of you can relate).

In the work that I do, I get to talk to a lot of filmmakers about their work, and I often hear them express the difficulty they have in self-promoting their work. Sometimes there is a reluctance in reaching out to people for donations to their crowdfunding campaigns,  promoting on social media or reaching out to media outlets to secure coverage or a review. It’s something I understand- sometimes it’s not easy! But your work deserves to be seen and appreciated.

Better yet, the information age provides filmmakers with a variety of opportunities to connect with their audiences in ways that were not previously available prior to the Internet going mainstream and the development of social media. The world is literally at your fingertips.

So, how can you grow your audience and promote yourself and your work if you’re really reluctant? I have some strategies that may help- they’re the same ones I have used over the years successfully:

camera strategies for reluctant self promoters

Work out what’s stopping you: chances are, when you think about promoting your work, you’ll have thoughts and/or feelings that arise over it. It’s a good idea to really drill down and find out why you’re reluctant to promote your work. Find 5-10 minutes in your day to sit undisturbed with a pen and paper or your laptop with a word processing document open and ready. Take a few deep breaths, focusing on each breath and clearing your mind. When you’re ready, think about self-promotion of yourself or your work and identify any thoughts or feelings that come up around it. Write them down.

Now that you’ve got your list, look at what you wrote. Here’s where it gets interesting! Step outside of yourself for a minute and imagine that it’s your best friend thinking and feeling these things. For each thought or feeling, write a statement that refutes that thought or feeling. For instance, if this thought came up:

“Nobody gives a damn about independent filmmakers and their films”

You might write:

“Who is this ‘nobody’? There are plenty of people who are passionate about independent filmmakers and their films. You will find those people when you connect with your audience.”

Do this for each thought or feeling. It sounds silly, but it really does work!

Take approaches that you’re comfortable with: perhaps you’re not comfortable with social media, but have someone on your team that is and can provide social media assistance. If you’re more comfortable reaching out to media outlets via e-mail, then that’s completely fine! The same applies when you’re crowdfunding your project: if you’re not comfortable with social media, you may want to approach people individually or via your mailing list.

Authenticity is key: you don’t have to be anyone else. You don’t have to try and put on airs and graces with people. Being yourself and sharing your passion for your filmmaking well and truly resonates with your audience. People are passionate about filmmaking, so let them into your world and your process.

You don’t have to do it all at once: while it’s a good idea to have your social media presence established and also tap into resources for publicity of your filmmaking, you don’t have to do it all at once! If it’s easier for you to start with one thing and then add other strategies later, then do so. After all, good things take time!

Strategies for Reluctant Self-Promoters film sprites pr

Remember your WHY: I say this so often with different scenarios because it’s applicable across the board. If you start to feel really reluctant about promoting your work yourself, remember WHY you started filmmaking in the first place. This helps to not only bring you back to your centre, but it also provides a boost of inspiration to propel you forward through your reluctance.

Happy filmmaking!

How I Built Film Sprites PR

how i built film sprites pr

If you want to find out how to make triple digits in a year….this is not the right post for you.

Similarly, if you’re looking for juicy stories about red carpets and celebrity encounters…this is also not the right post for you.

So, why should I bother reading?, you might say. Well, if you want to gain some insight on chasing your dreams, being of service to a community you’re passionate about, and how to thrive (and not just survive) after disaster and loss…this is definitely for you. If you got up this morning, feeling hopeless about a cherished dream and stumbled across this post, then perhaps this is for you. In fact, when I first started I wish I had someone who could give me insight into their path and perhaps inspire me to pursue my dreams further. Maybe I can do that for you.

Auspicious beginnings

Film has been my great love for as long as I can remember. When I was very young, I recall my first trip to the cinema with my Mum to see Labyrinth on the big screen. I remember the colour and pattern of the cinema complex’s carpet, the other film posters on the walls (films like Blind Date and Masters of the Universe were playing), the smell of popcorn, Fizzy Fruits and Jaffas…and the magic on the screen. Growing up, I could remember every film I went to with friends, every film I saw at slumber parties and the classic films that made a huge impression on me. It was an illicit viewing of Danny Boyle’s Trainspotting as a teenager that really cemented my passion for films, however. I began to seek out films that went above and beyond the traditional blockbuster fare, immersing myself in Kubrick, Bergman, and following Quentin Tarantino’s then-blossoming career. There had been the odd thought about working in the film industry when I was older…but I dismissed it as easily as you’d flick a fly away from your face. People I knew didn’t work in the film industry. They picked a trade or got a Bachelor’s, they went to nursing school or teacher’s college. I had considered working in PR, however- I had been writing and submitting manuscripts to publishers from the age of 11 (yes really!), and was a freelance journalist at the age of 17 while still in school. I wrote articles for the Christchurch Press’s now defunct youth interests page.

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One of my articles for the Christchurch Press’s YOUth page (now defunct)

Unfortunately, a very severe bout of glandular fever with complications meant that by the time I left school I didn’t have the energy to pursue a definite career path straight away, and when I did I chose teaching. I should have known that that wasn’t the right path for me, because every Thursday when I didn’t have any classes or lectures in the afternoons I would sneak away and watch a film at the local cinema. I know a lot of people don’t like the idea of going to the movies alone, but I loved it. You block the rest of the world out. You become one with the screen. Nothing else matters.

Crisis Point

I didn’t finish my teaching degree, and ended up aimlessly working through my 20s in various roles, including retail and administration. But 2011 would dramatically change everything. The old would be swept away whether I liked it or not. I didn’t think a natural disaster could have such a dramatic impact on my life…but it did.

Christchurch Earthquake Building

We’d had an earthquake in September of 2010 and while it was large in magnitude, Christchurch managed to try and get back to normal as soon as possible. We had a huge amount of aftershocks, something which is unnerving and deeply unsettling, but we didn’t think it could get any worse than that. February 22, 2011 proved us wrong.

I was one of the fortunate ones- my friends and family all came out unscathed, and while we had to boil water that came to us from milk tankers for a week or so, we had power. My flat was structurally sound, my parents were fine and we even celebrated my partner’s birthday 5 days after the quake with a small chocolate mud cake we managed to source from a local supermarket. But I didn’t come out completely unscathed. I was a wreck. I lost hope. I grieved for the people who had lost their lives…and I grieved for the city I had grown up in. Things got very, very dark.

The Muses to the Rescue

It’s a very strange feeling to grow up in a place that seems to change gradually over time and then have everything seemingly change overnight. For months after the quake I struggled seeing landmarks and places I’d known by heart suddenly disappear. Huge swathes of land in the central city and in the suburb where I grew up suddenly became a blank canvas. You would have clusters of particularly violent aftershocks that would have you at your wit’s end. I stayed with a friend up north for a week and one day her dog bumped the chair I was sitting in and immediately my nervous system registered it as an aftershock. They thought it was hilarious. I didn’t. I stopped going to the cinema, which was a really bad sign for me. It wasn’t that I was afraid that a bad aftershock might happen….I just didn’t have the strength and energy.

But then a limited screening happened that tempted me out of my house and into the cinema….and something clicked. The muses of cinema poked and prodded at me, and I for the first time in what seemed like forever I felt like I was stirring from a slumber. I was so inspired that by the time I left the screening I couldn’t speak. I didn’t want to speak. It felt like such a sacred moment that words would feel dirty at that moment. I knew I had to make a change. I had waited too long to really, truly live my life and achieve my dreams. This was it- there was no turning back.

Thank You, Amanda Palmer

There’s a brand of cheese here in New Zealand whose tagline in their commercials is ‘Good Things Take Time’, and that’s exactly what happened with my career. I had gotten a Bachelor of Arts in my mid-twenties, but I pursued a Certificate in Public Relations and Business Communications as well. While I was studying, I began to network with filmmakers around the world and build up my social media network. I figured, hey- it’ll be easy getting a film job…right? Not quite. After asking for advice, a few closed doors and not really knowing where the heck I was going, something happened that I didn’t expect.

It was April 17, 2014. That morning, I had stumbled across Amanda Palmer’s TED talk on The Art of Asking. Another truth bomb, another flash of inspiration…but I didn’t do anything with that inspiration immediately. Prior to this, I think I expected the Universe to do the heavy lifting for me. I’d actually missed out on a really huge opportunity in 2013 but I was 2 weeks too early for it (my intuition kept telling me on the day I was due to fly to Wellington and it was snowing that I should re-schedule my flight for 2 weeks’ time, but did I listen? Noooo!). I went about my day, doing rather mundane things but a little voice inside me kept saying: “ASK.” Ask? Ask for what? Ask who? It then suddenly became clear to me- I have built up a reasonable following on Twitter, primarily within the film community…why don’t I just ask if they want publicity and digital marketing help? So I did.

At the end of the day I had my first 3 clients.

By the end of that weekend I had 6.

By the end of April I had 12.

And Film Sprites PR was born.

Of course, here’s the caveat: don’t do what I did! Or, if you do, make sure you have the things I didn’t have when I started; things like seed money, a clear brand with a clear message and a great website. I ended up having to cobble things together and pick up things I had no clue about, like SEO, because I didn’t have the money to outsource. I learned website design. I learned graphic design basics. I began to build up a fully fleshed-out and realised brand. Even though it was a messy start, I don’t regret that at all. It makes for a cute story, but also I look back at what I didn’t know then and compare it to what I know now and I’m proud of my progress. Film Sprites PR has assisted over 25 filmmakers in NZ, the US, UK, Canada and Australia with publicity, digital marketing and crowdfunding campaign assistance. Sprites has worked with filmmakers whose portfolios have included films that have starred the likes of Norman Reedus, David Carradine, Benedict Cumberbatch, and Claire Foy. Most importantly to me, Sprites has helped to connect filmmakers to their audiences and helped them create a strong brand around their filmmaking.

Film Sprites PR Clients 1-min

Some of Film Sprites PR’s past and present clients

The Future….

Believe it or not, I never actually wanted to work for myself. It’s true! I had always thought about building up my skills and expertise and a strong portfolio and eventually take on a role with a distributor or studio. That’s still something I’m aiming for, and something I would like to happen in the future. But for now, I’m really excited about what’s happening and what the future holds, both for me and for the filmmakers I’m honoured to work with.

If there’s anything you can take away from my story, I hope it’s this: following your heart and honouring your truth are vital. There are so many things the world can take away from us physically, emotionally or mentally, but your truth is something that can never be denied within you. You don’t have to do something as dramatic as starting a business, but you can start your own personal revolution right now. Don’t wait.

 

 

 

REALLY Stuck For Blogging Ideas? Here’s Some Sanity Savers

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As you may know, we’ve made blogging for filmmakers a focus of our blog content this month, and SURPRISE! here’s a bonus entry to round out the month.

When it comes to growing your audience for your filmmaking, blogging is one of those things that is nice to have but isn’t essential. That being said, if you’re keen to add regular blogging to your film publicity arsenal, there can be times when you might be stuck for ideas. Eeek! I’ve been there! If you’re keen to do a blog post (or have a few up your sleeve for later), but find that suddenly the creative synapses are firing, here’s a few ideas to help get things revved up again. They’re based on my very own experiences of having a complete and utter ‘brain fart’ (for want of a better term):

Do a content digest: ever come across content on the web that you think everyone should see? No, not just cats in suits. Or maybe that’s just me….! Perhaps you find an inspiring TED talk about creativity, a SXSW chat with a filmmaker, or a book on screenwriting that rocked your socks off. These can be repurposed into a content digest blog post. I have done this several times on here, mostly because I had found books, videos apps and filmmaking tools that were too good not to share. In fact, one of the most visited and shared posts on this blog was The Indie Filmmaker’s PR and Digital Marketing Toolkit

Make a list: it sounds like a no-brainer, but how many times do we have ideas swirling in our brains like some delicious creative soup but we don’t write them down? Take some time, make a list, a mind map, a diagram…whatever your chosen recording method is. Get those potential blog post ideas down on paper and keep them somewhere you can refer to them for later. Another option if you’re not going to be doing a blog post updating people on your film’s progress, etc, is to have a jar on your desk where you’ve written blog post ideas on slips of paper and pick one.

Elaborate on past posts: perhaps you’ve touched briefly on a topic in a previous post and think it would make a really excellent separate post. Or perhaps you want to revisit an earlier post and elaborate further (or do an update). Either way, there can be some hidden gems in previous posts that can be teased out, repurposed or elaborated on in a fresh and exciting way in a new post.

Don’t sweat it: if you’re really, truly stuck…don’t sweat it! Walk away, do something completely different, or leave it for another day. Blogging shouldn’t be a chore or something you feel tied to. If you’re not feeling it, just leave it. And don’t feel obliged to write about the things you think people want to hear about, either. If it’s not something you’re passionate about sharing, don’t force it. I look at it like redecorating your living room. You redecorate your living room in the way you want to redecorate it, in a way that reflects you, your lifestyle and your family. You don’t look at the redecorating process and go: “gosh, I should have a red feature wall with my awards on it, because that’s what Cindy likes. If I don’t have that red feature wall, Cindy won’t want to come to our housewarming.” That redecorating analogy was brought to you due to the fact I’ve been binge watching Queer Eye on Netflix, but it’s true! There are way too many other things in life that cause pressure and stress, and blogging shouldn’t be one of them.

Happy filmmaking, and happy blogging! If you’ve enjoyed this month’s spotlight on blogging for filmmakers, we’ve got a treat in store for March. March is going to be a spotlight on crowdfunding, with loads of hints, tips and real world advice on how to make the most of crowdfunding your film.