News of the cancellation of SXSW 2020 hit me harder than I’d expected. I didn’t have any films in the Festival (either as a publicist or producer), but my heart immediately went out to every filmmaker whose film had been selected for the Festival this year. In particular, reading filmmaker Cooper Raiff’s comments in the IndieWire article about the cancellation put a huge lump in my throat. I think my heart broke further for filmmakers in that moment.
In addition to SXSW, there has also been the cancellation of the Cleveland International Film Festival, also due to Coronavirus. This, and the cancellation of SXSW 2020 is a wise decision from a disease control point-of-view, but let’s face it: it sucks. It’s a terrible situation to be in if you’re a filmmaker whose film was selected; especially if it’s your first film or your first time being selected for a Festival (or both).
What people don’t tell you about creatives that we see as “overnight successes” is that before that award or praise is the countless years (sometimes decades) that have gone into honing their craft. The rejection letters, the detours, the blood, sweat, tears and ambition that have carried them forth in their darkest hours. It’s something that many creatives with identify with right now. It’s the times you were ignored by your peers, made to feel ‘not good enough’, had to work multiple jobs on top of your creative endeavours just to stay afloat. So that success is well won and very, very hard earned.
I can honestly say that this year I saw only one film at a cinema chain. The rest of my viewings were at independent cinemas in Wellington (during NZIFF 2019) and Christchurch. This wasn’t a strategic decision…it just turned out that the independent cinemas were screening the films I wanted to see over the blockbuster fare that was available at the cinema chains. As a result, I fell back in love with independent cinemas, and I hope after reading this you will too. Below are some reasons to support your local independent cinemas; both as an audience member and a filmmaker.
Every creative, entrepreneur and dreamer needs a ‘Brains Trust’: people who support you and your efforts and can assist you in various ways. I’ve found the majority of these people seem to pop up almost magically. Sometimes they will be friends, sometimes employers or ex-employers, sometimes people you least expect. I like to think of them as being like the people who give water to marathon runners; refreshing and replenishing them on their route so they can continue to success.
I turn 37 on Friday.
I’m completely fine with ageing- in fact, I relish it. I think my life has opened up in exciting new ways from the time I turned 30 and I can’t wait to see what my life will look and feel like by the time I reach 40.
Of course, with the dawning of a new natal year comes a time of reflection, and recently I’ve been thinking about when I started my film PR career in 2013 (with Film Sprites PR being born in 2014). There’s definitely a few things I wish I’d done differently. I don’t regret pursuing my career in a different manner, but there are some ‘tweaks’ I would have made earlier on that I believe might have made a difference.
The art of the pitch is something that can be used successfully in many different arenas in your life, and I’m going to let you in on some of the techniques I use every single day that have assisted me in securing results for my clients. So, whether you’re making contact with someone for networking purposes to help further your filmmaking career or pitching your story idea to potential producers, these techniques are tried and tested.
If you’ve had the experience of crowdfunding before, you’ll know that many of the various crowdfunding platforms provide a space for updates. When you post an update on your crowdfunding page, it’s also e-mailed to donors who contributed to your campaign. E-mail marketing is not all that different to providing those updates on your crowdfunding page. If you haven’t had the experience of providing updates to crowdfunding donors- no worries! E-mail marketing is easy, it can be incredibly fun and is a great asset to have as part of your film’s publicity strategy.
Recently on the blog I laid out some strategies for self-promotion for people who were reluctant promoting themselves and their work. It proved to be one of our most popular blog posts thus far. Initially, I had thought about discussing what to do when it came to self-promotion and networking if you were also an introvert, but decided to tackle that separately…hence this post.
In the work that I do, I get to talk to a lot of filmmakers about their work, and I often hear them express the difficulty they have in self-promoting their work. Sometimes there is a reluctance in reaching out to people for donations to their crowdfunding campaigns, promoting on social media or reaching out to media outlets to secure coverage or a review. It’s something I understand- sometimes it’s not easy! But your work deserves to be seen and appreciated.
If you want to find out how to make triple digits in a year….this is not the right post for you.
Similarly, if you’re looking for juicy stories about red carpets and celebrity encounters…this is also not the right post for you.
So, why should I bother reading?, you might say. Well, if you want to gain some insight on chasing your dreams, being of service to a community you’re passionate about, and how to thrive (and not just survive) after disaster and loss…this is definitely for you. If you got up this morning, feeling hopeless about a cherished dream and stumbled across this post, then perhaps this is for you. In fact, when I first started I wish I had someone who could give me insight into their path and perhaps inspire me to pursue my dreams further. Maybe I can do that for you.