News of the cancellation of SXSW 2020 hit me harder than I’d expected. I didn’t have any films in the Festival (either as a publicist or producer), but my heart immediately went out to every filmmaker whose film had been selected for the Festival this year. In particular, reading filmmaker Cooper Raiff’s comments in the IndieWire article about the cancellation put a huge lump in my throat. I think my heart broke further for filmmakers in that moment.
In addition to SXSW, there has also been the cancellation of the Cleveland International Film Festival, also due to Coronavirus. This, and the cancellation of SXSW 2020 is a wise decision from a disease control point-of-view, but let’s face it: it sucks. It’s a terrible situation to be in if you’re a filmmaker whose film was selected; especially if it’s your first film or your first time being selected for a Festival (or both).
during my time as a publicist, social media marketer and crowdfunding consultant, I’ve had questions about publicity for film that pop up frequently. With that in mind, I’m answering these frequently asked questions so you know just what a publicist can be expected to do…and what they can’t (or won’t) do!
What people don’t tell you about creatives that we see as “overnight successes” is that before that award or praise is the countless years (sometimes decades) that have gone into honing their craft. The rejection letters, the detours, the blood, sweat, tears and ambition that have carried them forth in their darkest hours. It’s something that many creatives with identify with right now. It’s the times you were ignored by your peers, made to feel ‘not good enough’, had to work multiple jobs on top of your creative endeavours just to stay afloat. So that success is well won and very, very hard earned.
I can honestly say that this year I saw only one film at a cinema chain. The rest of my viewings were at independent cinemas in Wellington (during NZIFF 2019) and Christchurch. This wasn’t a strategic decision…it just turned out that the independent cinemas were screening the films I wanted to see over the blockbuster fare that was available at the cinema chains. As a result, I fell back in love with independent cinemas, and I hope after reading this you will too. Below are some reasons to support your local independent cinemas; both as an audience member and a filmmaker.
When it comes to connecting your audience to your film or webseries, social media is fantastic. But combine that with pitching to media and doing outreach to interest groups and influencers via e-mail, and you’ve got a winning combination. There are, however, some things to avoid when pitching; common mistakes I see happening every day, especially when they land in my inbox! Here are some mistakes to avoid so your e-mail isn’t instantly relegated to the trash folder, as well as some handy tips to get the most out of your e-mail exchanges.
Every creative, entrepreneur and dreamer needs a ‘Brains Trust’: people who support you and your efforts and can assist you in various ways. I’ve found the majority of these people seem to pop up almost magically. Sometimes they will be friends, sometimes employers or ex-employers, sometimes people you least expect. I like to think of them as being like the people who give water to marathon runners; refreshing and replenishing them on their route so they can continue to success.
Don’t have the budget to hire Film Sprites PR to handle your publicity and social media for you? We’ve got you covered! Our blog gives you hints and tips for all aspects of publicity and social media marketing of films. My belief has always been that independent filmmakers deserve just as much publicity and social media marketing assistance as mainstream films, and the hints and ideas you’ll find on the blog are tried and tested and come from being “in the trenches” with indie film as opposed to someone who comes from a purely marketing or commerce background. I know the pressures, constraints, and frustrations of indie filmmaking, so you’ll find that the blog posts are no-bull and speak directly to indie filmmakers. And I try to make them as cheeky and enjoyable as possible.
While you’re thinking about all the personal and professional goals you have for 2019, it’s a good time to also think about what you want to achieve with regards to your film or webseries’ publicity and social media. Film publicity and social media marketing is, sadly, something that takes a back seat when it comes to production. There’s a misconception that PR and social media for your film is something that needs to be thought about solely on release when in reality it’s something that can be utilised throughout production to help grow your audience and awareness of your film.
With that in mind, I’m going to give you some resolutions to make (and habits to break) in 2019 that will help you feel confident about publicity and social media marketing of your film or webseries and assist you in supporting your other filmmaking and production goals.
It’s hard to believe that we’re nearly at the end of another year; the fourth year of operation for Film Sprites PR. It’s been a fun and inspiring year, and we’ve had the great pleasure of working with some truly fabulous filmmakers to provide publicity and digital marketing. Here’s a look back at some of the projects we’ve assisted this year!
Pre-production is the best time to start to grow your audience. Mainstream releases and tentpole films generally have the benefit of being able to secure coverage and have a built-in audience due to things like the cast, a known director, being part of a franchise, and more. It can be a lot harder for indie films and filmmakers to receive that sort of coverage…but it’s not impossible. It just takes a bit of strategic planning early on in production.