News of the cancellation of SXSW 2020 hit me harder than I’d expected. I didn’t have any films in the Festival (either as a publicist or producer), but my heart immediately went out to every filmmaker whose film had been selected for the Festival this year. In particular, reading filmmaker Cooper Raiff’s comments in the IndieWire article about the cancellation put a huge lump in my throat. I think my heart broke further for filmmakers in that moment.
In addition to SXSW, there has also been the cancellation of the Cleveland International Film Festival, also due to Coronavirus. This, and the cancellation of SXSW 2020 is a wise decision from a disease control point-of-view, but let’s face it: it sucks. It’s a terrible situation to be in if you’re a filmmaker whose film was selected; especially if it’s your first film or your first time being selected for a Festival (or both).
during my time as a publicist, social media marketer and crowdfunding consultant, I’ve had questions about publicity for film that pop up frequently. With that in mind, I’m answering these frequently asked questions so you know just what a publicist can be expected to do…and what they can’t (or won’t) do!
I can honestly say that this year I saw only one film at a cinema chain. The rest of my viewings were at independent cinemas in Wellington (during NZIFF 2019) and Christchurch. This wasn’t a strategic decision…it just turned out that the independent cinemas were screening the films I wanted to see over the blockbuster fare that was available at the cinema chains. As a result, I fell back in love with independent cinemas, and I hope after reading this you will too. Below are some reasons to support your local independent cinemas; both as an audience member and a filmmaker.
As you may know, this month we’ve been doing a focus on crowdfunding for filmmakers, and in a moment of synchronicity the IndieGoGo campaign for the 2018 Raindance Film Festival has begun! I don’t know about you, but I’m passionate about film festivals. Festivals are a celebration of cinema and a showcase of some of the best films around, and Raindance is no different.
So, why should you dig into your wallet and contribute to the crowdfunding campaign for this year’s Raindance Film Festival? Here’s 5 very good reasons
Following the success of our blog post featuring PR and digital marketing resources for indie filmmakers, we’re back with even more general resources! These are things that are too good not to share. After all, it’s all about working smarter, not harder. Here’s some resources we stumbled across recently that we think you’ll like.
It’s that time of year again- time to gear up for the New Zealand International Film Festival! Not content to warm the cockles of the hearts of one region in NZ, the NZIFF brings cinematic delights to Auckland, Christchurch, Dunedin, Gore, Hamilton, Hawke’s Bay, Masterton, Nelson, New Plymouth, Tauranga, Timaru and Wellington (dates of Festival and selections vary depending on region).
Without doubt, Christchurch’s Isaac Theatre Royal is a magnificent venue in which to experience what the Festival has to offer, and it has risen like a phoenix rising from the ashes in post-quake Christchurch. After sustaining damage during the 22nd February earthquake (and subsequent aftershocks) in 2011, the Isaac Theatre Royal was lovingly rebuilt and restored to glory (find out the history of the theatre here) and was fully equipped to bring the magic of cinema back into such a grand establishment. In order to accommodate the sheer number of cinematic delights on offer each year, Hoyts Northlands also holds a number of screenings during the Festival.
NZIFF brings the best of the world and Aotearoa to film lovers every year, and 2017 is no exception. Here’s some of our picks for the Christchurch leg of the Festival.