We’re moving towards the end of another year, and (gulp!) moving into a brand new decade. As well as pausing to reflect on the holiday season, December and January are often a time to reflect on our dreams and goals, and looking at how far we’ve come in the past twelve months.
With that in mind, I’ve been writing some posts that veer away from film publicity and social media marketing and more towards motivation and inspiration for creatives (check out my previous post about why “overnight success” is anything but), to hopefully help you get into a really great headspace for 2020. This post is no exception.
I turn 37 on Friday.
I’m completely fine with ageing- in fact, I relish it. I think my life has opened up in exciting new ways from the time I turned 30 and I can’t wait to see what my life will look and feel like by the time I reach 40.
Of course, with the dawning of a new natal year comes a time of reflection, and recently I’ve been thinking about when I started my film PR career in 2013 (with Film Sprites PR being born in 2014). There’s definitely a few things I wish I’d done differently. I don’t regret pursuing my career in a different manner, but there are some ‘tweaks’ I would have made earlier on that I believe might have made a difference.
If you want to find out how to make triple digits in a year….this is not the right post for you.
Similarly, if you’re looking for juicy stories about red carpets and celebrity encounters…this is also not the right post for you.
So, why should I bother reading?, you might say. Well, if you want to gain some insight on chasing your dreams, being of service to a community you’re passionate about, and how to thrive (and not just survive) after disaster and loss…this is definitely for you. If you got up this morning, feeling hopeless about a cherished dream and stumbled across this post, then perhaps this is for you. In fact, when I first started I wish I had someone who could give me insight into their path and perhaps inspire me to pursue my dreams further. Maybe I can do that for you.
As a publicist and digital marketer, I spend a significant time on the Internet. Whether it’s sending off a press release to a media outlet, pitching a potential story, generating social media content or crunching social media numbers, I’m either hooked to my laptop, tablet, or phone. And while that comes with the territory, because digital technology is so ubiquitous in everyday life, I found myself in a bit of a predicament.
The lines between work and life began to blur. I found myself looking at the number of ‘likes’ on my personal Facebook page, the follows on my personal Instagram…and feeling dejected. Why weren’t people engaging? Why did the feeds of people I knew look SO damn interesting compared to mine? WHY was I feeling like such a d*ck on social media?
I firmly believe that there is no such thing as a wasted opportunity. Even in your bitterest disappointments, you’ll find a diamond in the ashes. You might have to wait a while to find that diamond (because let’s face it- disappointments are awful and you might ruminate for a while), but it’s there. If you’re in the indie film industry, you’ll know that sometimes productions fall through, you might not get the role, or locations that were initially viable at the start of production are taken off the table suddenly. None of this is a waste of time. A production that stalls or doesn’t go through to post is valuable experience. The role you didn’t get gave you the opportunity to audition and put yourself in front of an agent and director and put yourself on their radar for future projects. The location you had your heart set on that was made unavailable may open the way for a better location
Regardless of whether it’s messaging your IMDb link to someone without context, or using a third-party provider to send an auto DM to your followers when they follow you, we need to get back to having the ‘social’ in ‘social media’.
Whether you’re in the process of making your first film, working on a fledgling business, or trying to make your life better after tragedy, know this- you matter. Birthing anything into the world can be a lonely process, filled with doubt, regardless of the medium or purpose.
Over the years at Film Sprites PR, we’ve amassed a mountain of really useful resources for independent filmmakers; everything from graphic design lifesavers for your social media graphics, through to inexpensive (or free) ways to advertise your independent film to your audience. They’re all things we’ve been recommending to our clients, and now I want to share them with you. They’re not huge trade secrets- just things that we personally rave about and things that work.
In addition to these resources, we’re also including a ‘sanity saving’ section, additional books to add to your reading list, as well as some inspirational resources to help keep your momentum up. Let’s face it- every bit helps when you’re working hard for your dreams.
As much as I have loved what we do here at Film Sprites PR, I’m ready to start moving further towards my original dream and goal and I can’t do that alone. So it’s going to take more training, more networking and more heart than ever before. Here’s some of the lessons I’ve learned in the past 5 years.
Recently on the blog I wrote about whether or not independent films really needed publicity. There’s still a perception that publicity for independent films is on the list of things that would be nice to have, but aren’t essential. That as may be, if you’re looking to gain significant coverage of your film and build your audience then it’s completely doable- especially as I’m about to give you a good timeline of when and how to generate publicity and social media coverage for your film even if you don’t have your own publicist on board.