How To Harness Twitter For Your Film’s Crowdfunding Campaign

At Film Sprites PR we have a particular fondness for Twitter. After all, it’s how we got started. We’ve seen how incredibly powerful it can be to convey a message, bring people together and grow a film’s audience.

It can also be a powerhouse when it comes to spreading the word about your film during a crowdfunding campaign. In 140 characters you can spread the word, share your vision and have contributors helping to back your creation. We’ve assisted with many crowdfunding campaigns for films, both in pre-production and post-production, and we’ve seen how well Twitter can work for crowdfunding. Most recently we assisted with the successful Kickstarter for Daphne Fisher’s Enough, helping to not only secure the $6K goal but also helping to raise an additional $945.

So how can you, as a filmmaker, harness the little blue bird to help secure the funds you need for your film? Here’s a few tips to help you make the best of Twitter during your crowdfunding campaign.

What Entrepreneurs Can Learn From Indie Filmmakers

On April 14 this year Film Sprites PR will turn 3 years old. Yes, my humble little PR and digital marketing consultancy for film will become a rambunctious threenager. Part of the reason Film Sprites PR became a reality was because I could see that there were amazing filmmakers out there who deserved sparkling publicity and social media marketing…and I wanted to be of service.

But if it wasn’t for the spirit of these filmmakers themselves I wouldn’t have reached out. I might have waited pointlessly for my ship to come in instead of making my own opportunities. But interacting with indie filmmakers on Twitter and seeing the way they were making their own opportunities encouraged me to step out and do the same.

If you’re an entrepreneur you can learn so much from the world of indie film. Indie filmmakers are creative, resilient, self-starting, motivated and flexible- all the qualities that a lot of entrepreneurs embody or would like to embody.

Facebook Live: Nab These Ideas For Promoting Your Indie Film

Social media has come a long way in such a short space of time, and Facebook is constantly changing to keep up with the times. One of its newer features is the ability for anyone to live stream content via Facebook Live. Last year Facebook began to roll this new feature out to public figures, before extending this to verified accounts, and now it’s available to anyone.

So what does this mean when it comes to promoting your film, and how can you capitalize on this feature?

This live option gives you another exciting, real-time way of bringing your audience into your world. It’s a great option if you want to bring more people to your Facebook page and it can also be exceptionally useful for crowdfunding campaigns. It means you can connect with your audience in a really intimate and authentic way.

I’m going to give you some ideas for using Facebook Live when promoting your film. If you use them, let me know what your experience was like!

Do Indie Films Really Need Publicity?

A few weeks ago I was so disheartened to see someone commenting on a forum thread, saying that there’s no point in having publicity for an independent film because unless it’s a studio-driven blockbuster it’s not going to get the “big” publications to post a feature or conduct an interview. But that’s the thing- the mainstream film industry (especially the big studios) has the benefit of publicity departments and unit publicists. Add to that a known director and a big-name cast and they have it made. But don’t forget: the directors and the well-known actors did not just pop out of holes in the ground, fully formed. They worked their way up. The same is true for independent filmmakers and up and coming actors.

And that’s one reason why independent films need publicity. Don’t think of it as “taking on the big boys”. It takes a long time to build a reputation and a body of work to progress in any field, and publicity can assist with that process.

It’s A Marathon, Not a Sprint: Looking After Yourself During a Crowdfunding Campaign

A crowdfunding campaign is very much like having an additional full-time job. It can be tremendously exciting, and when that percentage marker is inching up towards the 100% mark it can be very tempting to work every hour of the day helping to get even closer. I know- I’ve been there! But making sure that you and your team look after yourselves during the campaign period is vital- you need to avoid burn-out.

With that in mind, I’m giving you the advice I have given filmmakers over the past two years when it comes to self-care during a crowdfunding campaign.

Exciting Updates and News in the New Year

Film Sprites PR has been back in the office from January 14th, so we wish everyone a belated Happy New Year!

We had a tremendously exciting 2016 and 2017 looks set to be just as exciting.

Film Sprites PR: 2016 In Review

It’s been a whirlwind of a year here at Film Sprites PR and we’ve had the pleasure of assisting so many wonderful filmmakers with publicity and digital marketing of their films at various stages of production. That being said, we want to take a look back at what the year was like for us. Grab a cuppa, sit back and find out what we got up to in 2016.

THE LAST: The Barber Brothers’ Campaign is On Point With Social Media

Now, Film Sprites PR is not handling publicity or digital marketing for the Barber Brothers’ crowdfunding campaign for their film The Last, but it’s been a pleasure seeing their Tweets pop up in my feed because they are so on point with social media for their campaign. When I see filmmakers that truly understand how to harness social media for their films, you bet I’m going to shout it from the rooftops. What makes me so gleeful about the campaign’s social media and crowdfunding page? I’m going to break it down for you.