Here are various ways to assist creatives to upskill, find assistance and also take advantage of any free resources that are available right now. I’m also including ways in which everyone can assist creatives, especially in your local community.
News of the cancellation of SXSW 2020 hit me harder than I’d expected. I didn’t have any films in the Festival (either as a publicist or producer), but my heart immediately went out to every filmmaker whose film had been selected for the Festival this year. In particular, reading filmmaker Cooper Raiff’s comments in the IndieWire article about the cancellation put a huge lump in my throat. I think my heart broke further for filmmakers in that moment.
In addition to SXSW, there has also been the cancellation of the Cleveland International Film Festival, also due to Coronavirus. This, and the cancellation of SXSW 2020 is a wise decision from a disease control point-of-view, but let’s face it: it sucks. It’s a terrible situation to be in if you’re a filmmaker whose film was selected; especially if it’s your first film or your first time being selected for a Festival (or both).
during my time as a publicist, social media marketer and crowdfunding consultant, I’ve had questions about publicity for film that pop up frequently. With that in mind, I’m answering these frequently asked questions so you know just what a publicist can be expected to do…and what they can’t (or won’t) do!
I’ve seen what works with crowdfunding, and what doesn’t.
I’ve also seen crowdfunding myths pop up time and again; things that don’t seem to go away. They’re things which seem reasonable enough, but are counter-intuitive to successful crowdfunding. Today, I’m going to let you in on those myths, AND give you alternatives that will help you reach your target.
I’ve put together this list of handy resources for courses, podcasts and other materials that can help you to upskill your film career in 2020. While the title of this post references filmmakers, producers and screenwriters, the resources aren’t limited to these particular strands of the industry.
Social media provides us with a whole new world of possibilities; from connecting with our potential audience through to crowdsourcing and crowdfunding.
BUT….when it goes wrong, it tends to go spectacularly wrong.
From celebrities being exposed for offensive tweets they made years ago, to Instagram posts sinking entire careers, social media may be an easy way to achieve your goals but it also needs to be navigated with care and caution when you’re building your personal brand for your filmmaking. Don’t forget: a tweet may last a second, but a screenshot lasts a lifetime!
Check out some of the changes in our society (and the industry) which changed the way filmmakers can fund, create, promote and distribute their films.
We’re moving towards the end of another year, and (gulp!) moving into a brand new decade. As well as pausing to reflect on the holiday season, December and January are often a time to reflect on our dreams and goals, and looking at how far we’ve come in the past twelve months.
With that in mind, I’ve been writing some posts that veer away from film publicity and social media marketing and more towards motivation and inspiration for creatives (check out my previous post about why “overnight success” is anything but), to hopefully help you get into a really great headspace for 2020. This post is no exception.
What people don’t tell you about creatives that we see as “overnight successes” is that before that award or praise is the countless years (sometimes decades) that have gone into honing their craft. The rejection letters, the detours, the blood, sweat, tears and ambition that have carried them forth in their darkest hours. It’s something that many creatives with identify with right now. It’s the times you were ignored by your peers, made to feel ‘not good enough’, had to work multiple jobs on top of your creative endeavours just to stay afloat. So that success is well won and very, very hard earned.
I can honestly say that this year I saw only one film at a cinema chain. The rest of my viewings were at independent cinemas in Wellington (during NZIFF 2019) and Christchurch. This wasn’t a strategic decision…it just turned out that the independent cinemas were screening the films I wanted to see over the blockbuster fare that was available at the cinema chains. As a result, I fell back in love with independent cinemas, and I hope after reading this you will too. Below are some reasons to support your local independent cinemas; both as an audience member and a filmmaker.