Some Big News About the Future


This is a post I have meant to write for a few weeks, but it’s gained a bit more poignancy and urgency in the past week or so.

This month is Film Sprites PR‘s fifth birthday. If you know the background of Sprites, you know that it was created seemingly by accident thanks to a tweet asking filmmakers if they needed publicity and social media marketing assistance. It has grown into a beautiful, exciting (albeit small) consultancy that I am proud to have created. The icing on the fifth birthday cake for me has been recently appearing on Karyn Hay’s Lately show on Radio NZ to talk about whether artists who are reluctant self-promoters could successfully promote their work. This opportunity came about thanks to an article I wrote on the subject that was published on The Big Idea. It’s by far the biggest exposure I’ve received to date, and I’m so grateful for these experiences.

While this was happening, I was also offered (and accepted) the position of Wellington Communications Assistant at the 2019 New Zealand International Film Festival. You might recall that in 2014 I was a Publicity Assistant for the Christchurch leg of NZIFF 2014, which happened while I was also working full-time and building Sprites. Given that the Communications Assistant position is full time, you might be wondering what’s happening with Sprites (Or, hey, even if you aren’t wondering, I needed a nice little segue into talking about the future of Sprites, and that was it).

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It’s been a remarkable five years, but the time has come for me to move on. Sprites was only ever going to be a small part of my story; a way to assist independent filmmakers with publicity and digital marketing while I built up my skills and portfolio as a publicist. From now, I will no longer be taking on publicity or social media marketing work under the Film Sprites PR brand. The website will remain up, and I will continue to update our social media channels and write about topics that are relevant to filmmakers, however. I have a few speaking engagements organised in the near future, so I will be continuing to spread my knowledge of social media marketing and publicity for independent filmmakers, which is something I love to do. I am doing this so that I can begin to look for a full-time, permanent position in the film industry which is one of my big dreams in life. I also want to move into being a producer as well, and so something has to give, and that ‘something’ is Sprites.

I have no net.

I have no guarantee that I can achieve my dreams and goals.

However, I have faith in those dreams and goals, a lot of moxie and a huge heart that yearns to be of service to the wider film community and its audiences.

I think sometimes you have to clear the decks and make space for things to enter, and I feel this very strongly at this point in my life. I haven’t quite achieved what I set out to achieve, but in actual fact I’ve achieved much more than I dreamed possible (if that makes sense).

I am eternally grateful to my friends, family, supporters, the filmmakers I’ve had the privilege of working with, Sprites’ media contacts, my film industry support network and colleagues, and YOU.