This month we’ve been looking at how blogging can be another tool to assist you in growing your audience for your filmmaking, and gave you some ideas to help get you started. We end our focus on blogging this month by answering common questions about blogging for filmmakers. Hopefully our spotlight on blogging this month has, at the very least, given you another tool to consider when building your audience and promoting your films. Time to answer some common questions about blogging so you can be inspired to give it a try if you haven’t already!
Q: How often should I post? It depends on whether or not blogging is a big part of your marketing strategy for your filmmaking or a particular film you’re working on. You also need to take into account how busy you are at any given time- for instance, if you’re currently in principal photography chances are unless you have a team member dedicated to blogging on your behalf you’re not going to have a lot of time or energy to devote to such a rigorous posting schedule. Experts say you should post once or twice per week, but you don’t have to adhere to that particular rule, especially if you are posting regularly via social media.
You also don’t want to feel constrained by an obligation to post once or twice a week- you’re a creative person, and blogging shouldn’t feel like a chore. Post as often or as little as you like, but make sure you don’t have your blog going completely dead. Want to blog infrequently but still have a desire to create blog content about filmmaking or your film? See if there are indie film blogs and websites that would be interested in having you as a guest blogger.
Q: Where should I host my blog? The beauty of blogging is that there are hosting options a plenty! Depending on your website platform you may have the option to integrate a blog into that website (as we have). You may choose to operate a stand-alone blog in conjunction with your website. Alternatively, you may choose to have an account on a stand-alone publishing platform like Medium. It’s a good idea to weigh up your options before committing to something you may not end up using in the long-term.
The benefit of having your blog on your website is that it will help to drive more people to your website- they’ll come for the blog post and hopefully stay to look at your website.
Q: Should I share my blog posts on my social media channels? Absolutely! Blogging provides even more rich, shareable content to promote via social media. Some blogging platforms will have an integrated setting which allows you to share immediately to your social media channels when you publish, which takes the stress out of remembering to share your blog link.
Q: Help! I’m really stuck for content ideas! Have you tried turning it off and on again? Kidding!!! Check out our blog post about content ideas HERE. Currently filming or in post-production? You might want to see if one of your cast or crew would like to contribute a blog post, talking about the process. Perhaps your DoP wants to share some hints and tips, or one of your makeup SFX artists wants to share their career insights and give a sneak peek into their process. Blogging doesn’t have to be a solo effort.
Hopefully our spotlight on blogging in February has been food for thought. If you have a filmmaking blog (or you start one after reading our features on blogging), we’d love to know! Happy blogging and happy filmmaking!