As a publicist and digital marketer, I spend a significant amount of time on the Internet. Whether it’s sending off a press release to a media outlet, pitching a potential story, generating social media content or crunching social media numbers, I’m either hooked to my laptop, tablet, or phone. And while that comes with the territory, because digital technology is so ubiquitous in everyday life, I found myself in a bit of a predicament.
The lines between work and life began to blur. I found myself looking at the number of ‘likes’ on my personal Facebook page, the follows on my personal Instagram…and feeling dejected. Why weren’t people engaging? Why did the feeds of people I knew look SO damn interesting compared to mine? WHY was I feeling like such a d*ck on social media?
Talk about a First World problem!
My self-indulgent moping was cut short by a wake-up call yesterday. During my morning shower, I discovered a lump in my breast. Upon finding the lump, I felt a sense of dread that I’ve only ever felt once before. My stomach felt like it had dropped through the floor. We lost my sister in law to breast cancer in 2013, so immediately my mind is jumping to the worst conclusion.
I booked an appointment to see my doctor that afternoon and after a thorough inspection he said that he had no reason whatsoever to believe that there was anything sinister about the lump. I was exceptionally relieved.
Here’s the thing: that one little scare put everything else into perspective. No ‘likes’ are going to help you if you have an illness. No amount of follows on Twitter or Instagram would take something like breast cancer away. Perspective is a very valuable thing.
I’m great at what I do when it comes to social media for work. But when it comes to my personal life, a lot of it is not share-worthy…and that’s OK. You won’t see me dolled up to go out right now, but that’s because there’s a lot of hard work going on behind the scenes every single day. It doesn’t make me more or less worthy than anyone else.
So yes, while engagement levels, shares and other data are important on the business side of what I do, it shouldn’t make a lick of difference on my personal side. I think we sometimes forget (I know I’m guilty of it!) that what we see on social media is what people choose to share with us. It’s carefully curated, even if we’re not intending it to be that way. And how many ‘friends’ do we have on social media that we catch up with in ‘real life’? If a picture I share of my pizza on Instagram gets more ‘likes’ than a picture I took of a beautiful sunset on my DSLR…does it really matter? Am I enjoying sharing content? Yes.
You know, it’s okay to feel like an idiot on the Internet. I think we’ve all had those moments…just don’t stay there. And while I have your attention, check out Breast Cancer Foundation NZ’s breast changes to watch out for. Knowledge is power!