The crowdfunding campaign for your film has finished, you’ve secured your funds and you’re ready for the next part of production. Congrats! This is a golden opportunity to continue to build anticipation for your film and keep forging links with your audience.
Sometimes with crowdfunding campaigns, the post-campaign period can be forgotten in the excitement of completing the film. Updates on the crowdfunding campaign page can go silent, and in some cases the campaign is not mentioned again- it’s a case of “so long, and thanks for all the fish” when it comes to contributors. So how do you make the most of the post-campaign period in order to keep momentum building for your film’s release and also increase your film’s visibility?
Don’t forget those crowdfunding page updates: crowdfunding page updates are an excellent way to keep in touch with the people who supported you and contributed to the campaign. Think about having exclusive contributor-only sneak peeks prior to the release of a new trailer, let people know when tangible perks are on their way to contributors, and keep the connection alive and exciting by getting people to share photos of their perks with appropriate hashtags on social media. If there are any issues with distribution of perks (for instance, a shipment is taking longer to get to you than expected so getting the perks to contributors will also take longer), let people know. There’s nothing worse than being a contributor and wondering where a perk is.
You can also get your contributors involved in social media for the film when you’re gearing up for release. Have graphics available in the sizes most appropriate for popular social media platforms (Facebook, Instagram, Twitter) that contributors can download and share (including special Facebook and Instagram profile pics and headers), as well as suggested tweets that contributors can copy and paste. That way if contributors are keen to continue assisting your filmmaking efforts, they can help you by spreading the word.
Make it part of the process: got a scrumptious delivery of those t-shirts that were a crowdfunding perk? Show people on social media! If a poster signed by the cast was a perk, take photos showing the cast members signing the posters. Don’t forget: people love being part of the filmmaking journey, so take them on the journey with you via social media.
Celebrate online: finished the crowdfunding campaign successfully! Time to celebrate! After you’ve taken a break away from the campaign (because, let’s face it, you’ll need downtime), schedule a Facebook Live session on your Facebook page to talk about next steps and answer any questions fans may have. Publicize it via your campaign updates and social media well in advance so that people know when it is coming up and can look forward to catching up with you.