Here at Film Sprites PR we are huge advocates of bloggers and podcasters. In the digital age one thing is certain: if you have an interest, there’s a blog or podcast for you. No matter whether you’re an avid hockey fan, a Whovian or love Himalayan cats, there’s content on the Internet that’s sure to be of interest.
If you’re a filmmaker you can probably tell me straight away which mainstream publications you’d want to see coverage about your film to appear in. But it’s worth remembering that film blogs and podcasts are just as valuable in terms of gaining exposure and reaching your audience. Here’s a few reasons why bloggers and podcasters can assist with your film’s exposure:
You’re connecting directly to your audience: not only are there many film blogs/podcasts out there, there are genre-specific ones. What better way to reach your target audience? Whether you’ve got a spine-tingling horror, a heartfelt indie drama or an epic sci-fi feature you can find an audience and cut through the static.
Blogs and podcasts can have more flexible editorial time frames: whereas mainstream outlets can have their editorial calendars booked well in advance, bloggers and podcasters can be more flexible when it comes to posting content. It’s always best to have an interview or feature lined up in advance of a release or crowdfunding campaign regardless of which media outlet you are approaching but blogs and podcasts do have a tendency to accommodate inquiries about features/interviews/reviews at shorter notice.
There are indie film-loving bloggers and podcasters: there are some incredible blogs/podcasts dedicated solely to the world of independent film and they always welcome new content. Whether you’re promoting your first independent film or your fifty-first, the world of blogs and podcasts has an entire community that will help to champion your film. If they’re passionate enough about your work it can also mean receiving ongoing support from them as well, both on the podcast/blog and via social media. It also means you’re likely to receive cross-promotion on their social media channels when they post about your interview/feature/review.
…because most importantly….
It’s all about relationship building: no matter what, teaming up with podcasts/blogs to promote your film via features/interviews/reviews is helping to build a relationship with your audience. You should never underestimate the power of blogs and podcasts to reach your audience and help it to grow.
Want to know how we can assist you with publicity and digital marketing of your film? Download our services pamphlet HERE.