What 2016 Taught Me (And How It’s Changing Things At Film Sprites PR)


Ahhh 2016. For so many people it’s been a Pandora’s Box of…well…hideousness.

At Film Sprites PR it’s been a mixed bag but I’m pleased to say it hasn’t been horrible. In fact, it’s been a very enjoyable year with lots of learning, progress and the ability to assist filmmakers with publicity and digital marketing of films around the world.

I don’t often write deeply personal posts, but today I make the exception.

Watching world events unfolding this year led me to some massive lightning bulb moments, all of which seemingly occurred in one straight week.

Firstly, I was inspired by the momentum and passion of the #NoDAPL movement.

Then, I was deeply moved when I saw the Tragically Hip lead singer and advocate for First Nations People in Canada being honored for his work around the impact of residential schools (you can see the film portion of his Secret Path project here).

Then, Film Sprites PR assisted a young female filmmaker called Daphne Fischer with the tail-end of her Kickstarter for her short film, Enough. The film aims to shed a light on the impact of eating disorders and body issues on young women. When I watched the pitch video and the accompanying shorts (one, an interview with young women about body image and the other a social experiment with Daphne herself), I knew we had to help. By the time the campaign finished yesterday it had not only reached the $6000 goal but had also received an additional $945 in funding.

So how did these things culminate in lightning bulb moments for me?

Firstly, I had been seemingly treading water for a very long time. As much as I love what we do here at Film Sprites PR, I was itching to make even more of an impact and make even more of a difference. Thus, in addition to all of the genre films we assist with publicity and digital marketing services, we’re also looking to have more of a social impact by also assisting the wide spectrum of projects I talked about in a previous post. Part of the reason is that connection is at the heart of what we do here at Film Sprites PR, and so connecting filmmakers with these types of content to a wider audience that will support them is a huge privilege. One of the things I discovered whilst assisting with the Enough Kickstarter (albeit for a short time) was that social impact films encourage people to share their experiences. It helps create a wider dialogue around an issue or a subject. It moves people to a purpose.

Many of you will know that I am a particularly outspoken advocate when it comes to ending the stigma around mental illness. Post-earthquake I had a very rough time with PTSD and since then I have chosen to speak out about it to show others that recovery is possible and that there’s nothing to be ashamed of. And Daphne Fischer herself experienced a 6 year battle with an eating disorder and chose to be open about it and channel that experience into making a short film that will hopefully have great impact.

Our lives are built around stories and experiences, and I wanted to be sure that Film Sprites PR assisted even more filmmakers with their own unique stories, viewpoints and experiences.

2017 is going to be the biggest year yet at Film Sprites PR, and I’m excited to see what happens!

Film Sprites PR will be closed from Dec 14, 2016 until January 14, 2017 for our Holiday break.

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